Posted by jorbell on August 23, 2010
Edinburgh Festival - Banshee Labyrinth 2010
Later today I’m going to the Edinburgh Festival to watch my wife, Jo, perform on the Fringe. She is part of something called ‘A Pint of Poetry & a Dram of Drama’ at Scotland’s most haunted pub, The Banshee Labyrinth.
“A Pint of Poetry and a Dram of Drama is an open mic spoken word event from Peterborough. You know, near Cambridge. For 4 years it has hosted local poets, bards of the fens and MCs. In Edinburgh for the first time. We bring some of PTowns best wordy talent to you.”
I’ve been to the Edinburgh Festival before but not since the late 90s but I thought I’d recount a tale of when I found myself alone in the city in altogether strange circumstances…
Strangers: My meeting with a drunk Glaswegian Eric Cantona Lookalike
The following story relates to a person I knew for just six short hours, three of which involved us both sleeping (though not together) but is an oft repeated tale from me when a discussion turns to the subject of strangers, Edinburgh and Scotland.
Back in 1996 I was on a three week summer break between finishing a five month secondment position and returning to my old job. This allowed me to just tour where I liked around the UK as long as I made two pre-arranged appointments in the English Peak and Lake District National Parks.
The rest of this trip took in North Wales, Dublin in Ireland, Scottish Lochs and western isles, Shakespeare’s Stratford-upon-Avon and East Anglia. In total I travelled around 2000 miles in 19 days crossing the Irish Sea, climbing one of England’s highest peaks in Helvellyn and experiencing the joys of the famous Edinburgh Festival. It was in this final location that I met my stranger….
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Posted in Blogging, events, Personal Blog | Tagged: Edinburgh Festival, events, Fringe, strangers, travel | 5 Comments »
Posted by jorbell on July 7, 2010
July the 7th 2010 is the 5th anniversary of the London bombings where 52 people were killed in four separate but co-ordinated terrorist attacks. I would like to take the opportunity to reproduce one of my articles that was written about those tragic events that seeks to explain how small, seemingly meaningless, decisions, can have a massive impact on people’s lives.
None of us are here forever but we still change the World
Where we are in our lives today is essentially the end results of two seperate series of actions that run alongside each other. One is based on our own internal decision making and how we react to the situations we are faced with and the other are the external events over which we have absolutely no control. Making the distinction between them both is very important.
What is difficult to comprehend is that what happens to us today could be traced back to borderline decisions made hundreds and thousands of years ago. The future changes with any decision any of us make no matter how trivial it seems in the greater scheme of things.
If we think back to the London bombings in July 2005 we can look at many peoples lives completely changed, not just for the unfortunates who were killed and injured, but for the family and friends who have had to deal with the aftermath. In fact we’ve all been affected in some ways because our attitudes will change with respect to travelling in London and what we feel for certain members of society, it can’t not have an impact.
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Posted in events, News, Personal Blog, Writing | Tagged: death, family, life, London bombings, making a difference, terrorism | 2 Comments »
Posted by jorbell on June 28, 2010
Online marketing is on the increase and it is a trend that can only continue. What does this mean for more traditional forms marketing such as direct mail for instance? Well, according to Janet Holian, chief marketing officer of VistaPrint, it still has its place and it’s hard to disagree. Janet has identified seven key reasons why offline media should still play an important part of any marketer’s armoury.
This article appears in full on Bytestart, the Small Business Portal website.
Using offline media to drive online sales
With the increase of email saturation, offline media used alongside email marketing can be a valuable tool to help drive a high-ROI on online sales.
Whether you’re trying to acquire new customers or retain existing ones, there are several critical components to a direct marketing campaign that must be considered to ensure its success as an online traffic driver.
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Posted in Advice from the Web, Business, communications, Marketing, Online | Tagged: advertising, Business, communication, direct mail, direct marketing, marketing campaigns, small business | Leave a Comment »
Posted by jorbell on June 22, 2010
It is tempting for companies to copy other successful businesses’ marketing strategies in order replicate that success. While this makes good sense on one level it is important that to stand out in a busy market place, you have to do things differently too.
This does not necessarily mean you have to be radical or whacky but to simply get the basics right because so many others don’t. Kim T. Gordon on www.entrepreneur.com has compiled a list of five ways businesses can outshine their competitors and the list is glaringly simple. By meeting the needs of your customers and following these simple rules, your business will be well on the way to success.
5 Ways to Outshine the Competition
Meet customers’ needs in these critical areas to stand out from the crowd
Everywhere you turn, there’s more competition. No matter what type of store or business you operate, there are bound to be others clamoring for your customers and your piece of the market. Plus, with consumers counting every penny and business purchasers scrutinizing expenditures like never before, winning over new customers and upselling old ones has become more challenging.
What will cause customers to buy from you rather than your competitors? The answer is to meet their needs in these five critical areas:
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Posted in Advice from the Web, Business, Marketing | Tagged: Business, Marketing, small business | 1 Comment »
Posted by jorbell on June 15, 2010
It’s hard to believe but it’s been a couple of months since I’ve updated this blog but as John Lennon once famously said: “Life is what happens to you when you are busy making other plans”. It’s a statement that’s never been more true than it has been this past week as my wife Jo conspired to break an arm a few days before she was about to start a new job. However, that’s a blog for another day.
I’ve had a very long to do list recently which despite making things rather more hectic than I would like has actually made my day-to-day schedule rather exhilarating. In addition to my work in the office I’ve been in events in London (Internet World) and Newcastle (Thinking Digital) which were both very interesting in different ways. I will post a review of Thinking Digital later this week as this in particular is well worth attending if you can.
I’ve been working on copy for a 12 page corporate brochure, the content, design and layout for a five page staff newsletter and also the production of the company’s 16 page membership magazine. There have been banners to produce for an event in Brussels as well as for International Telecoms Week in Washington DC. The latter of these required the sourcing of a US supplier and arranging delivery to the conference organisers in Maryland.
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Posted in Blogging, Business, career, Design, employment, events, Personal Blog, Planning | Tagged: career, communications, International Telecoms Week, Internet World, Marketing, Thinking Digital, work | 2 Comments »
Posted by jorbell on April 17, 2010
Attracting and keeping customers is important to any business and it’s even more so in an economic downturn. Eleven experts discuss a number ideas on what small businesses can do to boost a loyal customer base.
How to Create Fiercely Loyal Customers Close to You
By Staci Wood on www.smallbiztrends.com
Recently, our very own Anita Campbell hosted an online webinar titled, “Loco for Local: Get Fiercely Loyal Customers Close to You,” sponsored by Intuit. Anita shared tips she’d requested from a panel of 11 small business experts on how to get loyal customers close to you and your business.
Each of the panel experts contributed several valuable tips and suggestions and the webinar was packed full with useful information.
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Posted in Business, communications, Customer Service, Marketing, public relations | Tagged: advertising, Business, communication, Marketing, public relations, small business | 1 Comment »
Posted by jorbell on April 11, 2010
What drives you? What would drive you more?
These are two questions to ask yourself to see if you are heading in the right direction with your life. While the first is important the second is probably worth thinking about a little more especially if you feel that you are treading water in your current job. In the moment you might think you know what’s important to you but have you really thought it through? Sometimes we need to speak to ourselves rather than looking for external answers.
If writing your answers down clarifies them in your mind your next step is to take action and reinforce those beliefs. State where you are and what you are doing but you have to look at where are you going next.
Posted in Personal Blog | Tagged: career, life, personal development | 2 Comments »