Orbell Communications

Communicating Your Message

Posts Tagged ‘Blogging’

“You are a boring man” – example of questionable customer service

Posted by jorbell on March 23, 2010

I was in the main Peterborough Post Office yesterday and I was told that I was “a boring man” for not wanting a credit card or travel insurance. I can take a joke but I’d rather not be called “boring” by counter staff for not purchasing services I neither want nor need. It doesn’t bother me that much as it was supposed to be a joke but it’s a good example of how not to deal with customers – it lacks professionalism.

I decided to Twitter about it to see how long it takes for them to say anything to pacify someone badmouthing their organisation. After four similar tweets to @PostOfficeUK with no resposne I sent one to @RoyalMail who at least got back to me.

@RoyalMail Hi…sorry to hear about your experience, and trust that my colleagues @PostOfficeUK will be interested to hear about this.

I’ve heard nothing since.

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Posted in Blogging, Business, Customer Service, Personal Blog, public relations, social networking | Tagged: , , , , , , | Leave a Comment »

Reasons to Leave Twitter

Posted by jorbell on March 16, 2010

After attending the Social Media World Forum today at Olympia in London I decided to check out what people were saying about the event by clicking on the official Twitter hashtag topic, #SMWF. If that last sentence doesn’t make any sense let me explain…

Twitter hashtags are used to bring all posts on a particular topic in a single feed. Under normal circumstances it would involve real words such as #marketing or #socialnetworking but in the above example it has used an acronym. If you haven’t realised yet #SMWF stands for Social Media World Forum and this trend topic has been used in many different ways over the course of the two day event.

Some people have commented in real time during the workshops and seminars while others have posted questions for panel sessions. Others have spoken on what has been going on during the exhibition and at the post-event social gatherings. One such posting was of a blog which actually wasn’t connected to the event whatsover yet was retweeted many times by people who attended the event.

The blog in question was titled The Reasons I’m Leaving Twitter… which gave the following introduction:

I just deleted my Twitter account. It had over 25,000 followers. Here’s why…

About a year ago, I really loved Twitter. It was a lot of fun and it was great for communicating with people and for getting into all sorts of discussions. But as Twitter has grown, it’s become full of NOISE. Even, though, my follower count has risen, the response to my tweets has been on a steady decline. The reason is simple…

There’s just more and more noise on Twitter. People are following so many people that single tweets are easily missed in someone’s timeline. I’ve confirmed this decline with many other Twitter users. And it’s only going to get worse.

I won’t say anymore because all is not as it seems. The post was designed to spark debate and it has certainly done that on Twitter. Read on to find out more.

Posted in Blogging, events, social networking | Tagged: , , , | 1 Comment »

Social Media World Forum – Olympia, London

Posted by jorbell on March 15, 2010

You can tell when the latest online phenomenen has really taken off when it inspires a multitude of conferences and trade shows for businesses to try to sell us something to enable us to use it better. There’s nothing wrong with that which is why I shall I be presenting myself at the Social Media World Forum registration desk at London Olympia for my delegate badge tomorrow morning.

Unlike a lot of shows I’ve attended recently I’m holding out high hopes for this one as the event program looks excellent. A wide variety of content to cover the multitude of uses of social networking and I’m particularly looking forward to seeing Adam Parker of online PR agency Realwire present his workshop, The Press Release for an Online World or “Meatball Sundae”. This will look at the social media news release, who’s using them and how they can benefit PR and search engine optimisation (SEO). I know Adam personally so I know it will be excellent though I’m not so sure about his catering judging by that title!

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Posted in Blogging, branding, Business, events, Internet, Marketing, Online, social networking | Tagged: , , , , , , | 2 Comments »

Social media budget allocation will be 20 percent in five years

Posted by jorbell on March 4, 2010

FurlongPR have published a story on how social networking budget allocation will approach 20% of marketing spend inside five years. This development is not all that surprising but I do wonder how social network marketing will develop in the meantime. With MySpace being usurpped by Facebook and Twitter’s rate of growth appearing to slow, who knows what the situation will be in a year let alone five.

Original Article: www.furlongpr.com

Chief marketing officers in the US are quickly increasing their predicted social marketing budgets, finds a survey from Duke University’s Fuqua School of Business and the American Marketing Association, reported in eMarketer today.

Marketers researched in January 2010 now say their percentage spend on social media will increase further than they were predicting just six months previously. Their estimates show that in five years social media will represent 20% of their budgets.

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Posted in Business, communications, Internet, Marketing, News, Online, Planning, public relations, Research, social networking | Tagged: , , , , , , , | 3 Comments »

Don’t just read the news, plunder it!

Posted by jorbell on February 1, 2010

There has never been a time in history in which news is more readily available. Forgetting traditional newspapers and magazines for moment we have television, radio, Internet and simple word of mouth but this barely scratches the surface as to what is available.

In the online world there are dedicated news websites, specialist industry forums, comment through blogs and the growing impact of social networking which makes certain news stories almost inescapable. It can be overwhelming if we take this information at face value but how we digest the detail could yield a host of different business opportunities.

What I encourage readers to do is once you’ve understood the message of a story is to go back and look for those opportunities. Would the writer be a useful contact or is there a person or organisation in the article itself be worth speaking to?

No? Look a bit deeper. Does it mention an event you could attend or a shortage in equipment or skills that could be solved by your involvement?

Maybe not. What else is happening then? Is a company implementing a campaign that you could adapt for your own purposes? Is there an emerging market you haven’t considered before?

It doesn’t have to be specific to your market but could be a simple story in your local free paper. Make a point of trying to find the opportunity in every article on a single page even if most are unworkable. What it does is make the brain think a bit differently to the norm and as a result the big chance may just come your way.

Posted in Blogging, branding, Business, communications, Internet, Marketing, News, newsletters, Publicity, social networking, Writing | Tagged: , , , , , , , , , , , , , | 2 Comments »

Some basic Tips for those new to Twitter

Posted by jorbell on January 20, 2010

More and more people are using Twitter in a business context these days to help promote products and services. No longer is it just being considered as a banal method of telling friends and family what you had for dinner but a genuine bona fide communication tool.

Personally I have three Twitter accounts. One is for my employer for general announcements and information with a second personal work account too for more general industry chat. The third one is my own which is mostly used for my own purposes such as promoting blog posts from this site. It will be through this account I shall explain a few of the techniques you can use if you are new to Twitter.

I felt I should make ‘the new to Twitter’ clear as this is not meant to be for the regular users who have figured out how to use the thing. This is for those who may have set up an account and seen absolutely no benefit thus far. There are several reasons why this may be the case and I will come to those shortly.

So let’s take a look at my Twitter page: http://twitter.com/jeremyorbell

At the time of writing I have over 1000 followers and I am following a good deal more than that. For my own purposes I could argue that my list people I follow has become too long but that is a discussion for another time. Where I benefit is having a significant number of followers who I can update on a range of topics whether directly related to my work or my marketing and communications blog.

Twitter is unfortunately not immune to the world of spam and I often see new followers who are there for completely spurious reasons. Without wanting to get too negative at the start I will cover why it’s important to keep a check on your followers in a later blog post and concentrate on how you develop your page in the short term.

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Posted in Business, communications, Internet, Marketing, Online, Online services, social networking | Tagged: , , , , , , , , , , | 5 Comments »

Businesses that blog get 55% more visitors

Posted by jorbell on November 2, 2009

From FurlongPR

Based on a survey in August of 1500 businesses by Hubspot, those that blogged had 55% more visitors, 97% more inbound links and 434% more indexed pages.

Most businesses accept, even if they don’t anticipate these sort of figures, that a blog will revolutionise their static corporate website, but trying to get momentum for that internally can be a trying business. Who’s going to write it, what will it look like, who’s going to build it.

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Posted in Blogging, branding, Business, Marketing, Publicity, Research, social networking | Tagged: , , , , , , , , , , , , | 1 Comment »

Using material from other websites in your blog

Posted by jorbell on October 16, 2009

OrbellComms (OC) is here to provide a marketing and communications resource which interests and informs its readers. This why I include not only my own articles but material from other sites which I think should have a wider audience. On an earlier blog post I was asked in the comments section about permission to quote content on their own site. Personally I don’t have a problem with people doing that with copy that I have written myself just as long I’m given a name check and a back link to this blog but what if it isn’t mine?

To be clear as to what is and isn’t OC written copy, look at the top and bottom of any blog post – if it lists a persons name or the title of a website this is material I have reproduced from elsewhere. I have given credit to the authors and/or websites in every instance and provide links back to the original material. It is very important that the people who have done the work do get that acknowledgement.

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Posted in copyright, Internet, Writing | Tagged: , , , , | 2 Comments »

Blogging Small Businesses have 55% More Traffic, 97% More Inbound Links

Posted by jorbell on September 10, 2009

By Mack Collier, Search Engine Guide

A recent study by Hubspot found that among their small business customers, those that blogged had 55% more traffic and 97% more incoming links than non-blogging small businesses.

The study confirms what most of us that are active in the social media space have known for a while.  Blogs generate more traffic and links than static websites, on average.

Which is great, but more traffic and links alone does not make your blog successful, right?  And neither does more comments.

What your business needs to do is correlate these metrics back to larger business goals for your blog.  For example, if you are wanting to use your blog as a tool to increase sales on your website, does sending more traffic to your site from your blog really matter, if sales don’t increase?

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Posted in Blogging, Business, External Blogs, Internet, Online, Research | Tagged: , , , | 2 Comments »

How To Get More Traffic To Your Blog

Posted by jorbell on December 17, 2008

By Penny C. Sansevieri

Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a book marketing and media relations expert whose company has developed some of the most cutting-edge book marketing campaigns. Visit http://www.amarketingexpert.com

How To Get More Traffic To Your Blog

1) Blog frequently

Most new bloggers dislike hearing this. Trust me when I say that the struggle for content is ongoing. New bloggers, however, feel like it`s just happening to them. The truth is, don`t get a blog just to have a blog. Get it and keep it updated. It`s the quickest way to gaining traffic. How often should you blog? Three times a week. The best days to blog? Studies have shown that Tuesday, Wednesday, and Thursday are key days for blogging.

2) Stay on point

I tell authors this a lot: stay on point, stay on topic. Why? Because if you don`t you`ll lose readership. Once someone commits to your blog they want to keep reading relevant information. So don`t blog one day about your book, your speaking, or your mission and the next day share Aunt Ethel`s pot roast recipe.

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