Posted by jorbell on October 22, 2009
After I posted on the topic of price testing and how low prices don’t always encourage sales another example of how offering premium products can boost profits was reported today.
Article source: BBC Business
Selling more expensive burgers has helped McDonald’s third-quarter profit climb 6%.
The fast-food restaurant chain’s global net income for the June to September period rose to $1.3bn (£760.7bn), from $1.2bn a year earlier.
McDonald’s said new more costly products, such as the Angus Third-Pounder burger, were popular with US diners.
Read full story
This demonstrates how using a clever pricing strategy can attract and retain new customers. While people are generally eating out less often during the economic downturn McDonald’s have clearly seen opportunity where they can persuade potential customers that they don’t have to give up entirely on good food.
Obviously the whole eating experience is not the same as a posh restaurant but it is a convenient halfway house. While some cut back others are beginning to see their situations improve with each group will meet in the middle with a quality product that suits both their pockets and their perceptions of their personal circumstance and that of the McDonald’s corporation.
Posted in Business, News | Tagged: BBC, branding, Business, credit crunch, McDonalds, News, pricing | Leave a Comment »
Posted by jorbell on July 13, 2009
The BBC identity is used in many ways
The BBC is a British institution and in broadcasting terms has long stood for quality and impartiality. There will be some who would question the latter part of that statement but in terms of its brand, the acronym BBC needs no introduction and is recognisable all over the world. Whether it’s in radio, television or online, it is a trusted purveyor of good and meaningful content.
The BBC logo forms an important part of its identity and it has seen a massive transition over the years as the corporation evolves to meet the needs of an ever-changing media landscape.
Take a look at this article on the development of the BBC logo on their website. The closing paragraph neatly sums the whole ethos of what the Beeb has sought to achieve over more than 80 years.
The story of the BBC brand is – like most brands – one of consistency and reinvention. Over the years of its history, it has become one of the most distinctive brands internationally, now used across a variety of platforms and recognised with immediacy and clarity by millions of people around the world.
Posted in branding, Design | Tagged: BBC, branding, Design, identity, logo | 1 Comment »