Orbell Communications

Communicating Your Message

Posts Tagged ‘copywriting’

Design, Copywriting and Marketing services at a fee YOU set!

Posted by jorbell on September 26, 2010

Many companies in these troubled economic times are finding it increasingly difficult to advertise their products and services effectively due to rising operating costs. The temptation is to try and save money by doing it yourself but this can be a false economy as any marketing strategy needs to be carefully considered to ensure it achieves the maximum impact. In an offer designed to give your business the best chance of success I am offering my services in a special ‘try before you buy’ way.

Here’s the marketing spiel…

Do you have a job or task which you want taking off your hands? Has it been sat there for weeks or months just gathering dust? What would you give to just to get it out of the way so you can move forward again.

Do you need a logo creating or a leaflet designed? What about some advertising or brochure copy? Maybe you need assistance with social networking strategy or someone to review your website who will see it with fresh eyes?

Basically I will undertake any project for you and will do it for whatever you think it is worth. If you don’t feel what I have done is right for you or your business then you can decide to pay nothing. It’s that simple.

HotLINX22 cover

HotLINX issue 22 - Download available now

You can see an example of my work by downloading a copy of the company magazine I design and write for.

Two decades of design and marketing experience is at your disposal. You – or any of your friends and associates for that matter – could be about to net yourself a bargain! Just use the contact me facility at the top of the page to put in your request.

Offer available until the 24 October 2010.

Advertisements

Posted in branding, Business, communications, Design, Marketing, public relations, social networking, Writing | Tagged: , , , , , , , , , , , , , , , , , | Leave a Comment »

Design, copywriting and marketing services available – YOU set the fee!

Posted by jorbell on March 12, 2010

NEW OFFER FOR AUTUMN 2010

How about this for an offer? Up until the end of March September 2010 I am offering up to 5 hours of design, writing and marketing time per person at whatever price you want it to be!

Do you have a job or task which you want taking off your hands? Has it been sat there for weeks or months just gathering dust? What would you give to just to get it out of the way so you can move forward again.

Why am I doing this? Well, why not? There’s honestly no hidden agenda so what do you have to lose?

Take a look at my About page profile and other blog entries – is there anything there that you feel you could tap into that would make life a little easier for you? Do you need a logo creating or a leaflet designed? What about some advertising or brochure copy? Maybe you need advice on social networking or someone to review your website who will see it with fresh eyes?

In summary I am offering up to 5 hours of my time for a fee that YOU decide. You don’t even need to pay up front. What you pay will be the price that you think the work is worth. Come on, what do you have to lose?

If you have such a task in mind or any questions please use my Contact Me page to get in touch – I’ll be happy to help in any way I can.

Posted in branding, Design, Marketing, social networking, Writing | Tagged: , , , , , | Leave a Comment »

An Identical story with two different writers – “How odd”

Posted by jorbell on March 3, 2010

Last week I wrote and issued a press release on behalf of the London Internet Exchange (LINX). The story was about how one particular LINX member, Bhutan Telecom, had achieved such success since joining the exchange in 2008 that it had to significantly upgrade its network capacity.

The reason I mention this is not because of the topic itself but more on how it was reported in the trade press. Many news sites publish news stories word-for-word from the original press releases and it seems noticeable that a journalistic spin is becoming a little harder to find these days. Personally I’d rather see comment and debate on an announcement we’ve made even if it leaves you open to misinterpretation.

Whenever I see one of our press releases presented with a new title I expect to the content to be different too. It doesn’t always apply but more often than not it does. When it isn’t it’s disappointing but I can live with it. What disappoints me more is if an article has a byline with a journalists name when it is not their own work.

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Posted in Business, communications, Internet, Marketing, Online, public relations, Publicity, Writing | Tagged: , , , , , , , | 1 Comment »

Don’t just read the news, plunder it!

Posted by jorbell on February 1, 2010

There has never been a time in history in which news is more readily available. Forgetting traditional newspapers and magazines for moment we have television, radio, Internet and simple word of mouth but this barely scratches the surface as to what is available.

In the online world there are dedicated news websites, specialist industry forums, comment through blogs and the growing impact of social networking which makes certain news stories almost inescapable. It can be overwhelming if we take this information at face value but how we digest the detail could yield a host of different business opportunities.

What I encourage readers to do is once you’ve understood the message of a story is to go back and look for those opportunities. Would the writer be a useful contact or is there a person or organisation in the article itself be worth speaking to?

No? Look a bit deeper. Does it mention an event you could attend or a shortage in equipment or skills that could be solved by your involvement?

Maybe not. What else is happening then? Is a company implementing a campaign that you could adapt for your own purposes? Is there an emerging market you haven’t considered before?

It doesn’t have to be specific to your market but could be a simple story in your local free paper. Make a point of trying to find the opportunity in every article on a single page even if most are unworkable. What it does is make the brain think a bit differently to the norm and as a result the big chance may just come your way.

Posted in Blogging, branding, Business, communications, Internet, Marketing, News, newsletters, Publicity, social networking, Writing | Tagged: , , , , , , , , , , , , , | 2 Comments »

The word ‘solution’ is not the solution

Posted by jorbell on June 14, 2009

There is a marketing and advertising word that has always irked me though maybe not enough to really annoy me. You could argue that ‘irk’ and ‘annoy’ are the same thing but they’re not really. Irk is a roll of the eyes word while annoy is on page one of the book of anger.

The marketing and advertising word to which I am referring is ‘solution’. One definition to the word reads: “The act or process of explaining or proposing an approach to solving a problem”.

Why does it bother me so? Well, it’s such a darn cliché – if a company is offering a service that solves a problem then that’s a solution I agree but surely the same tired old word doesn’t have to be used every time. I recently read that the English language has welcomed it’s one millionth word to the dictionary so I would like to think that there are at least two or three alternatives for the half-decent marketer or copywriter.

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OC Site Update #2

Posted by jorbell on November 11, 2008

I’ve been tinkering some more with the site and added some additional facilities for readers…or in this case, viewers.

In the WordPress widgets section I spotted and add-on called VodPod. This useful tool allows me to collect video content from its archive and place into a personal media playlist. The videos are typically up to five minutes in duration in the form of seminar recordings and presentations. For obvious reasons I have focused on marketing, small business management and copywriting techniques to begin with.

There are six videos there at present and they are displayed under the banner of OrbellComms TV.

Another addition to the site was an interesting news article on blogging and its effect on consumers. People can view company websites as faceless, sterile environments that can lack personality as they can be written in very bland, non-conversational ways. They are there to provide information but sometimes you need something extra to transfer a casual visitor into a customer.

Blogs tend to be written very differently from standard websites and it’s the friendly manner than many people seem to like. This is why more and more business sites are including blogs to give the impression of a more approachable and knowledgeable organisation.

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