Posted by jorbell on March 3, 2010
Last week I wrote and issued a press release on behalf of the London Internet Exchange (LINX). The story was about how one particular LINX member, Bhutan Telecom, had achieved such success since joining the exchange in 2008 that it had to significantly upgrade its network capacity.
The reason I mention this is not because of the topic itself but more on how it was reported in the trade press. Many news sites publish news stories word-for-word from the original press releases and it seems noticeable that a journalistic spin is becoming a little harder to find these days. Personally I’d rather see comment and debate on an announcement we’ve made even if it leaves you open to misinterpretation.
Whenever I see one of our press releases presented with a new title I expect to the content to be different too. It doesn’t always apply but more often than not it does. When it isn’t it’s disappointing but I can live with it. What disappoints me more is if an article has a byline with a journalists name when it is not their own work.
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Posted in Business, communications, Internet, Marketing, Online, public relations, Publicity, Writing | Tagged: Business, communication, copywriting, Internet, journalism, public relations, Publicity, Writing | 1 Comment »
Posted by jorbell on June 14, 2009
There is a marketing and advertising word that has always irked me though maybe not enough to really annoy me. You could argue that ‘irk’ and ‘annoy’ are the same thing but they’re not really. Irk is a roll of the eyes word while annoy is on page one of the book of anger.
The marketing and advertising word to which I am referring is ‘solution’. One definition to the word reads: “The act or process of explaining or proposing an approach to solving a problem”.
Why does it bother me so? Well, it’s such a darn cliché – if a company is offering a service that solves a problem then that’s a solution I agree but surely the same tired old word doesn’t have to be used every time. I recently read that the English language has welcomed it’s one millionth word to the dictionary so I would like to think that there are at least two or three alternatives for the half-decent marketer or copywriter.
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Posted in Business, Marketing, Publicity, Writing | Tagged: advertising, Business, communication, copywriting, Marketing, Plain English, Private Eye | Leave a Comment »
Posted by jorbell on November 11, 2008
I’ve been tinkering some more with the site and added some additional facilities for readers…or in this case, viewers.
In the WordPress widgets section I spotted and add-on called VodPod. This useful tool allows me to collect video content from its archive and place into a personal media playlist. The videos are typically up to five minutes in duration in the form of seminar recordings and presentations. For obvious reasons I have focused on marketing, small business management and copywriting techniques to begin with.
There are six videos there at present and they are displayed under the banner of OrbellComms TV.
Another addition to the site was an interesting news article on blogging and its effect on consumers. People can view company websites as faceless, sterile environments that can lack personality as they can be written in very bland, non-conversational ways. They are there to provide information but sometimes you need something extra to transfer a casual visitor into a customer.
Blogs tend to be written very differently from standard websites and it’s the friendly manner than many people seem to like. This is why more and more business sites are including blogs to give the impression of a more approachable and knowledgeable organisation.
Posted in OC Site Updates | Tagged: Blogging, copywriting, Marketing, small business management, vodpod | Leave a Comment »