Orbell Communications

Communicating Your Message

Posts Tagged ‘Design’

Interview with ZTT Records designer, David Smart

Posted by jorbell on March 26, 2011

As a child of the 80s I was very much fan of the bands Frankie goes to Hollywood, Art of Noise and Propaganda. Coincidentally there were all on the same record label, Zang Tuum Tumb, or to give it its more familiar name, ZTT.

Welcome to the Pleasuredome - Frankie goes to Hollywood

Welcome to the Pleasuredome - Frankie goes to Hollywood

Art and design has always been an interest of mine too so the sleeve art always fascinated me. Former music journalist Paul Morley was catalyst for many of the ideas for the ‘look’ of the label and the brainchild of its groundbreaking marketing. Paul worked with David Smart to create some iconic designs which still look great to this day.

Who's Afraid (of The Art of Noise) 

Who's Afraid (of The Art of Noise)

Dr Mabuse - Propaganda

Dr Mabuse - Propaganda

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Design, Copywriting and Marketing services at a fee YOU set!

Posted by jorbell on September 26, 2010

Many companies in these troubled economic times are finding it increasingly difficult to advertise their products and services effectively due to rising operating costs. The temptation is to try and save money by doing it yourself but this can be a false economy as any marketing strategy needs to be carefully considered to ensure it achieves the maximum impact. In an offer designed to give your business the best chance of success I am offering my services in a special ‘try before you buy’ way.

Here’s the marketing spiel…

Do you have a job or task which you want taking off your hands? Has it been sat there for weeks or months just gathering dust? What would you give to just to get it out of the way so you can move forward again.

Do you need a logo creating or a leaflet designed? What about some advertising or brochure copy? Maybe you need assistance with social networking strategy or someone to review your website who will see it with fresh eyes?

Basically I will undertake any project for you and will do it for whatever you think it is worth. If you don’t feel what I have done is right for you or your business then you can decide to pay nothing. It’s that simple.

HotLINX22 cover

HotLINX issue 22 - Download available now

You can see an example of my work by downloading a copy of the company magazine I design and write for.

Two decades of design and marketing experience is at your disposal. You – or any of your friends and associates for that matter – could be about to net yourself a bargain! Just use the contact me facility at the top of the page to put in your request.

Offer available until the 24 October 2010.

Posted in branding, Business, communications, Design, Marketing, public relations, social networking, Writing | Tagged: , , , , , , , , , , , , , , , , , | Leave a Comment »

HotLINX, the Magazine for the London Internet Exchange, is 10 Years Old This Year

Posted by jorbell on February 24, 2010

HotLINX21

HotLINX magazine

One of my tasks in recent weeks has been the co-ordination and design of the latest edition of the London Internet Exchange’s membership magazine, HotLINX. When the first edition was published in the year 2000, it was intended to be an occasional, LINX member only newsletter. Over time it has developed to become a regular quarterly publication read by stakeholders right across the Internet industry.

Articles have covered technical and regulatory news, LINX member stories, event reviews, meeting sponsor advertorials, opinion pieces and helpful ‘How to…’ guides. Recipients include LINX members, vendors, colocation providers, news agencies as well as government officials and policy makers concerned with Internet regulation.

Traditionally HotLINX contained eight pages with a print run of just a few hundred copies. Following the success of the relaunch issue in August 2008, it quickly expanded to 12 and then a 16 page format with an increased circulation of 1250 printed copies distributed to some 50 countries worldwide. Then, in November 2009, LINX commemorated its 15th anniversary with a special edition of the magazine and made all archive issues available for download, some for the very first time.

The latest issue, HotLINX21, went online at 9.45am on Thursday 18 February and, as I type, has had over 450 downloads. This has helped all downloads break the 12000 barrier since August 2007. While these are not huge figures they have been seen in the context of the target audience and the rate of growth over the past year.

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Posted in Business, communications, Design, Internet, Marketing, News, newsletters, Online, social networking, Writing | Tagged: , , , , , , , , , , , , , , , , | 2 Comments »

Frankie Say…Marketing! (Part 2)

Posted by jorbell on December 22, 2009

It’s just been revealed that the CD single of the recently remixed single Relax by Frankie goes to Hollywood has been cancelled. This follows the complete withdrawal of a planned release of The Power of Love for the Christmas market.

These two tracks were being used to promote a retrospective collection for the band called Frankie Say Greatest which was launched last month. While the album made the Top 30 in the UK, download sales of Relax were so poor it did not even make the Top 100.

A few weeks ago I added my first Frankie Say…Marketing! blog post on the methods being used to promote this set and made a few predictions on how well it would do. It turned out I was way off the mark.

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Frankie say…Marketing!

Posted by jorbell on October 12, 2009

The 1980s pop group, Frankie goes to Hollywood, are back in the public eye with a remix of their classic track, Relax, and a new Best of collection called Frankie Say Greatest.

The marketing for this has been interesting. It has come on the back of the Virgin TV advert and commemorates the 25th anniversary of the bands debut album, Welcome to the Pleasuredome. Singer Holly Johnson’s solo albums are now all available to download online for the first time with physical CD reissues planned for next month I understand.

A few weeks ago there was a teaser campaign with Frankie Say Coming posters across London and last month the Frankie Say T-Shirt was the focus of 25 years of British fashion design. Not only that, CD promos of 11 remixes of Relax have been circulating and unsurprisingly these tracks can now be found on the net. This was always likely but is it all a ploy by generate interest? If that was the case it has certainly worked.

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20 years in design, marketing and PR and finally getting certified

Posted by jorbell on August 31, 2009

This Friday represents the 20th anniversary since I became a graphic designer or to be more precise, a Desktop Publishing Operator. Back in those days it was fairly low-level stuff where most of my work was done using drawing boards and camera ready artwork using spray mount and overlays and only sporadic use of a Mac Plus computer. It is still amazes me how we ever got anything done back then. We even needed the printers to send out someone out to collect the artwork – none of this uploading and downloading and the web? That was just a spot in the corner of the office that none of the cleaners could reach.

Just to give you a bit of background, in the summer of 1989 I was in a menial office job counting travellers’ cheques for Thomas Cook. Basically I had to make sure that the cheques returned from branches around the UK matched in value to that listed on the branch remittance. Not exactly challenging unless you were working in Japanese Yen with multiple noughts but an OK job for a while. It wasn’t what I set out to do but that’s where I’d ended up.

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Posted in career, Design, Marketing, Personal Blog, training | Tagged: , , , , | 2 Comments »

When does a newsletter become a magazine?

Posted by jorbell on July 10, 2009

HotLINX - a company newsletter or magazine?

HotLINX - newsletter or magazine?

When our company newsletter first launched in the year 2000, it was issued as an occasional, member only document. Over time it has developed to become a regular quarterly publication read by stakeholders right across the Internet industry.

Traditionally the newsletter contained just eight A4 pages with a print run of around 500 copies but it now maintains a 16 page format with an increased circulation of 1250. Each issue is now also downloaded a further 1000 times a quarter from our website.

I’ve noticed that despite the increased number of pages it is still referred to as a newsletter which doesn’t bother me greatly but I personally think it is far more than that. Maybe I’m getting a little defensive because I design, write and sub-edit the thing.

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Graphical Resumé Gives Michael the Edge

Posted by jorbell on July 3, 2009

Graphical resumé

Graphical resumé

I came across a link to a graphical resumé yesterday which I found interesting on so many levels. First of all it appealed to my design sensibilities and also my interest in innovation.

While the graphs don’t feature real data, I still found myself studying the peaks and troughs for hidden messages and noted every little nuance in the timeline. I particularly liked the daily coffee intake, energy expendature and the humour output at 2:00am. Also of interest was the curious gap at the beginning of 2006 – if we ever met that would be the first question I’d ask him.

What do you think of this style of CV? Obviouly it wouldn’t be appropriate for every career but it does tell us that by doing something different will gain you extra recognition. I’ve already sent this stranger’s resumé to two people and now I’m blogging about it. I’d say he’d have a fair chance of getting someone approaching him to offer him work.

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Posted in Business, career, Design, Marketing, Publicity | Tagged: , , , , , , | 3 Comments »

20 years in design and marketing, my 10 Best and Worst events

Posted by jorbell on June 15, 2009

On Twitter earlier today someone had posted a link to a blog post about their top five best and worst perks over 10 years working in the journalism industry.

RT @swhittle: My blog: 10 years in journalism, my 10 Best and Worst PR moments. http://bit.ly/7NR0S

There were some very amusing tales in there which has prompted me to write my own list which, while not at all matching his, are pretty cool in their own particular ways.

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