Posted by jorbell on June 28, 2010
Online marketing is on the increase and it is a trend that can only continue. What does this mean for more traditional forms marketing such as direct mail for instance? Well, according to Janet Holian, chief marketing officer of VistaPrint, it still has its place and it’s hard to disagree. Janet has identified seven key reasons why offline media should still play an important part of any marketer’s armoury.
This article appears in full on Bytestart, the Small Business Portal website.
Using offline media to drive online sales
With the increase of email saturation, offline media used alongside email marketing can be a valuable tool to help drive a high-ROI on online sales.
Whether you’re trying to acquire new customers or retain existing ones, there are several critical components to a direct marketing campaign that must be considered to ensure its success as an online traffic driver.
- Read the rest of this entry »
Posted in Advice from the Web, Business, communications, Marketing, Online | Tagged: advertising, Business, communication, direct mail, direct marketing, marketing campaigns, small business | Leave a Comment »
Posted by jorbell on March 10, 2010
The following article on marketing spend on print and Internet advertising particularly interested me as the majority of career has been in the print arena. This day had to come but it will be interesting to see where it all eventually leads. Can you ever imagine a time without books, magazines and newspapers? Not yet certainly but when we consider the rate of technological advancement, we may find a true paperless world here sooner than we think.
Original article: www.thomsonlocal.com
Internet-based marketing spend is set to overtake print advertising for the first time this year, it has been claimed.
Spend on digital advertising – which includes email marketing – will reach almost £80 billion this year and edge ahead of traditional newspaper and magazine advertising spend.
The research, conducted by publishing specialist Outsell, which surveyed more than 1,000 US businesses about their digital marketing budgets, showed that search engine marketing and webinars would play a part in boosting online advertising budgets.
Read full story
Posted in books, Business, Internet, Marketing, News, Online, Research | Tagged: advertising, Business, direct marketing, email marketing, magazines, Marketing, online marketing, statistics | 1 Comment »
Posted by jorbell on December 21, 2008
Placing user-generated content into direct marketing or on websites could help growing businesses push through sales, according to new research.
The study by Nielsen Online found that over 70 per cent of people feel consumer reviews make them more comfortable about their purchasing decisions when buying online.
Around 81 per cent of online consumers also claimed to have read such articles while carrying out their Christmas shopping this year.
Ken Cassar, vice-president of industry insights for Nielsen Online, said consumer reviews are “a must-have for online retailers” as they can help people feel more assured when buying items they have little knowledge of.
Read the rest of this entry »
Posted in News, Research | Tagged: Business, direct marketing, user generated content | 4 Comments »