Orbell Communications

Communicating Your Message

Posts Tagged ‘exhibitions’

10 strategies for making the most of trade shows

Posted by jorbell on July 9, 2009

Earls Court trade show

Internet World trade show

Trade shows don’t have the importance they once did in the business world primarily due to the development of the Internet and on-line services but they are still a great way to take your product to the wider world.

If you’ve had mixed results from exhibiting at shows in the past, you probably need to look at how you can make a better impact at these events.You may have seen the foot-fall at your stand but did you get the right type of visitor to convert them into sales. Ultimately, did you see a return on your investment for participating?

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Posted in Business, events, Internet, Marketing, Online services, Planning, Publicity, social networking | Tagged: , , , , , , , , , , , , , , | Leave a Comment »

Secrets of great exhibition stands

Posted by jorbell on January 20, 2009

An Image Creative Design (ICD) product story

Graham Forster, Chairman of Image Creative Design (ICD), the specialist 2D event agency, reveals how to attract visitors to an exhibition stand.

I’ve been asked many times to divulge the secrets behind why ICD clients seem to attract more visitors to their client’s stands than say other exhibitors who appear to have spent substantially greater sums on larger stands.

The answers always remain the same: the secret is simple but, all too often difficult to implement.

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