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Posts Tagged ‘magazines’

Cloud Computing and the African Peering Scene discussed in the latest issue of HotLINX magazine

Posted by jorbell on October 18, 2010

The London Internet Exchange (LINX) has announced the launch of the latest edition of its quarterly magazine, HotLINX, which includes a special three page feature on Cloud Computing as its lead story.

Internet intelligence and cybersecurity experts Renesys, LINX member BSO Network Solutions and network hardware provider Brocade, have all contributed with each approaching the Cloud concept from a different angle. The topic has polarised many in the industry so these articles are sure spark further debate in the LINX community.

LINX is a mutual, not-for-profit organisation whose 370-plus members include the majority of the world’s leading network operators. Membership of LINX provides a cost effective way of improving traffic latency and quality by direct peering with other member networks.

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Posted in Business, communications, Internet, Marketing, News, newsletters, public relations | Tagged: , , , , | 2 Comments »

Facebook Fan Pages

Posted by jorbell on October 7, 2010

A couple of weeks ago I created a Facebook fan page for HotLINX magazine, a publication I design and edit for the London Internet Exchange. While part of reason for doing this was vanity I also recognised that there was potentially a lot to be gained by adding this facility to LINX social networking activity.

Now, HotLINX is quite a specialised magazine which is aimed primarily at its ISP members peering Internet traffic at the LINX exchange but it does also try to reflect some of the broader Internet industry issues such as government regulation. As a quarterly publication it is inevitable that not every article feature up to the minute news so I wanted to introduce a way of publishing related material that kept the HotLINX name in the consciousness of its stakeholders.

Facebook has two networking types: The Facebook group and the Facebook fan page. As I’ve already stated I went for the fan page which I felt better suited my needs though that will not necessarily apply to you. Rather than go into the differences in-depth I’d like to refer you to the Search Engine Journal site which actually carried out some detailed research into the two services. You can read about the findings on their Facebook Group vs Facebook Fan Page: What’s Better? page.

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Posted in communications, Internet, Marketing, Online, Online services, Publicity, Research, social networking | Tagged: , , , , , , , , , , | 1 Comment »

Event Traffic – the streaming media summer

Posted by jorbell on July 20, 2010

HotLINX22 cover

HotLINX issue 22 - Download available now

The latest edition of LINX’s member magazine – HotLINX22 – is now available to download from the LINX website: https://www.linx.net/files/hotlinx/hotlinx-22.pdf

The cover story focuses on the impact streaming media has had on networks during the summer months. In the UK in particular, traffic has risen sharply as Internet users kept up to date with what was happening in the General Election, the Budget as well as with sporting events such as the FIFA World Cup and Wimbledon.

Below is an extract from the article as featured in HotLINX22.

Changing habits in TV and Internet usageThere appears to be a change in the way that people are using the Internet and television. Where once it was a ‘one or the other’ activity, users often now have the TV on in the background while browsing on their laptops or mobile devices. Different large scale events such as the Grand Slam tennis and the football in Africa can now be followed simultaneously. With more and more content available online this pattern of behaviour can only increase.

Sport and Politics mix in Summer Internet Traffic Surge

There is an old phrase that says that sport and politics don’t mix but they certainly did between the 22 and 24 June and in quite a remarkable way.

As George Osborne, Chancellor of the Exchequer, to the House of Commons began his Budget speech on the afternoon 22 June, two tennis players, American John Isner and French qualifier Nicolas Mahut, were preparing for a first round match at Wimbledon in what was to become the longest match in tennis history. The match began at 6:13pm on Tuesday evening and wasn’t completed until 4:48pm two days later after a total playing time of 11 hours and 5 minutes.

While the match wasn’t of any great significance to viewers in terms of who was playing,the sheer fact that the final set finished with an incredible score of 70 games to 68 in Isner’s favour kept the public hooked until the end. What was also grabbing people’s attention at this time was the finer detail of the first post-election Budget and the must-win England match against Slovenia in South Africa which took place on Wednesday afternoon.

All three events were largely intertwined in that there were key periods in coverage that overlapped and that the majority of it occurred during office hours.

Online links to earlier issues of HotLINX can found here: https://www.linx.net/publicity/hotlinx.html

Posted in Business, communications, events, Internet, News, newsletters, Online, Research | Tagged: , , , , , , , , , , , | 1 Comment »

Internet marketing spend to overtake print

Posted by jorbell on March 10, 2010

The following article on marketing spend on print and Internet advertising particularly interested me as the majority of career has been in the print arena. This day had to come but it will be interesting to see where it all eventually leads. Can you ever imagine a time without books, magazines and newspapers? Not yet certainly but when we consider the rate of technological advancement, we may find a true paperless world here sooner than we think.

Original article: www.thomsonlocal.com

Internet-based marketing spend is set to overtake print advertising for the first time this year, it has been claimed.

Spend on digital advertising – which includes email marketing – will reach almost £80 billion this year and edge ahead of traditional newspaper and magazine advertising spend.

The research, conducted by publishing specialist Outsell, which surveyed more than 1,000 US businesses about their digital marketing budgets, showed that search engine marketing and webinars would play a part in boosting online advertising budgets.

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Posted in books, Business, Internet, Marketing, News, Online, Research | Tagged: , , , , , , , | 1 Comment »

Don’t just read the news, plunder it!

Posted by jorbell on February 1, 2010

There has never been a time in history in which news is more readily available. Forgetting traditional newspapers and magazines for moment we have television, radio, Internet and simple word of mouth but this barely scratches the surface as to what is available.

In the online world there are dedicated news websites, specialist industry forums, comment through blogs and the growing impact of social networking which makes certain news stories almost inescapable. It can be overwhelming if we take this information at face value but how we digest the detail could yield a host of different business opportunities.

What I encourage readers to do is once you’ve understood the message of a story is to go back and look for those opportunities. Would the writer be a useful contact or is there a person or organisation in the article itself be worth speaking to?

No? Look a bit deeper. Does it mention an event you could attend or a shortage in equipment or skills that could be solved by your involvement?

Maybe not. What else is happening then? Is a company implementing a campaign that you could adapt for your own purposes? Is there an emerging market you haven’t considered before?

It doesn’t have to be specific to your market but could be a simple story in your local free paper. Make a point of trying to find the opportunity in every article on a single page even if most are unworkable. What it does is make the brain think a bit differently to the norm and as a result the big chance may just come your way.

Posted in Blogging, branding, Business, communications, Internet, Marketing, News, newsletters, Publicity, social networking, Writing | Tagged: , , , , , , , , , , , , , | 2 Comments »

Internet history and future the focus in special anniversary edition of the LINX magazine, HotLINX

Posted by jorbell on October 28, 2009

HotLINX20 - LINX 15th Anniversary Issue

HotLINX20 - 15th Anniversary Issue

The London Internet Exchange (LINX) has announced the publication of its Internet magazine, HotLINX, which is available for download now from the LINX website.

HotLINX20: https://www.linx.net/files/hotlinx/hotlinx-20.pdf

In this special LINX 15th Anniversary issue we take a comprehensive look at the history of LINX and how it came to be the organisation it is today. LINX CEO John Souter gives his take on the milestone and this is backed by archive content and interviews with those who has seen LINX develop from the very beginning.

Elsewhere there’s a special report on LINX’s work to meet increase bandwidth demands plus a round up of all the latest public affairs information. In the membership section we have three new member stories plus all the latest member news and stats.

In a comprehensive industry events section we look back at the fourth European Peering Forum in Copenhagen while previewing the upcoming LINX member meeting in London.

You can download a PDF copy of HotLINX20 today at www.linx.net/files/hotlinx/hotlinx-20.pdf. Printed copies can be ordered by emailing: hotlinx@linx.net

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Posted in Business, Internet, Publicity | Tagged: , , , | 2 Comments »

When does a newsletter become a magazine?

Posted by jorbell on July 10, 2009

HotLINX - a company newsletter or magazine?

HotLINX - newsletter or magazine?

When our company newsletter first launched in the year 2000, it was issued as an occasional, member only document. Over time it has developed to become a regular quarterly publication read by stakeholders right across the Internet industry.

Traditionally the newsletter contained just eight A4 pages with a print run of around 500 copies but it now maintains a 16 page format with an increased circulation of 1250. Each issue is now also downloaded a further 1000 times a quarter from our website.

I’ve noticed that despite the increased number of pages it is still referred to as a newsletter which doesn’t bother me greatly but I personally think it is far more than that. Maybe I’m getting a little defensive because I design, write and sub-edit the thing.

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Newsletter Design

Posted by jorbell on November 15, 2008

HotLINX magazine

HotLINX magazine

Today I am going to give an overview on newsletters and how to design them.

To demonstrate the finer workings of this form of communication, I am announcing the upcoming launch of the official OC newsletter to show how the layout can be developed stage-by-stage.

The picture to the right is an example of a newsletter / magazine cover design. This particular publication is called HotLINX, which I write, design, sub-edit and distribute to over 40 countries. It is linked to a 12 page PDF which you are free to download. I will be using this style as the basis for the new OC newsletter and I have already begun preparing a layout which you yourselves can follow for your own business or community project.

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Posted in Design, Personal Blog | Tagged: , , | 2 Comments »