Posted by jorbell on June 28, 2010
Online marketing is on the increase and it is a trend that can only continue. What does this mean for more traditional forms marketing such as direct mail for instance? Well, according to Janet Holian, chief marketing officer of VistaPrint, it still has its place and it’s hard to disagree. Janet has identified seven key reasons why offline media should still play an important part of any marketer’s armoury.
This article appears in full on Bytestart, the Small Business Portal website.
Using offline media to drive online sales
With the increase of email saturation, offline media used alongside email marketing can be a valuable tool to help drive a high-ROI on online sales.
Whether you’re trying to acquire new customers or retain existing ones, there are several critical components to a direct marketing campaign that must be considered to ensure its success as an online traffic driver.
- Read the rest of this entry »
Posted in Advice from the Web, Business, communications, Marketing, Online | Tagged: advertising, Business, communication, direct mail, direct marketing, marketing campaigns, small business | Leave a Comment »
Posted by jorbell on March 2, 2010
Original article: www.thomsonlocal.com
Marketers will make greater use of video email in the coming year, according to new research.
A study conducted by Implix highlighted that 64 per cent of marketing professionals questioned will use the medium in 2010, up from 12 per cent in 2009, reports Media Post.
It was also revealed that almost two-thirds (65 per cent) of marketers think using video emails can have a moderate or significant influence on conversion rates, while half think video emails can increase click-through rates and drive customers onto landing pages.
Read full story
Find out more about B2B email marketing
Posted in communications, Internet, Marketing, News, Online, public relations, Research | Tagged: Business, communication, email marketing, Internet, marketing campaigns, online marketing, public relations, statistics, YouTube | Leave a Comment »
Posted by jorbell on February 5, 2010
When preparing press releases it is important to consider very carefully your target market and whether you are reaching them via the right channels. It is easy to think that swamping the industry news sites with your release will yield results but this is nothing more than a hit and hope strategy and it’s technically a form of spamming. It’s like throwing mud and hoping that at least some of it sticks.
I have to admit this is something that is can be difficult to get right. However, as so many organisations issue their press releases in this way it becomes a deluge with the net result that editors are less inclined to give your message a chance. A sure way to annoy them is to waste their time by providing irrelevant information.
Only this week a new campaign has been launched against this kind of PR spam by agency Realwire. A website, An Inconvenient PR Truth, has been set up to highlight the problem and has received strong support within the industry.
Read the rest of this entry »
Posted in Advice from the Web, Business, communications, Internet, Marketing, News, Online, public relations | Tagged: advertising, Business, communication, Marketing, marketing campaigns, press releases, public relations, Publicity, raising awareness | 1 Comment »
Posted by jorbell on November 12, 2008
The Orbell Communications site updates section seems to be one of the busiest categories at the moment largely due to the number of alterations I have been making to the layout and the new content I’ve been adding.
To start with another news item was added on the topic of email marketing. Research on the Retail Email Blog claims that Thursday is the most popular day to begin a new campaign.
Also added is a new Podcast feature which uses text recognition software from Odiogo to turn my OC posts into audio files. Please subscribe to the OC podcasts which can be downloaded onto many platforms such as iTunes.
This was a fascinating exercise and I really recommend you experiment with it as it is a free service and the whole set up process was very straightforward. If only all instructions were this simple.
Posted in OC Site Updates | Tagged: email marketing, marketing campaigns, Odiogo, podcasts | Leave a Comment »
Posted by jorbell on November 11, 2008
New research has revealed that Thursday is generally the most popular day to send email marketing.
According to figures released on the Retail Email Blog, the day was found to be the one when most growing businesses sent off campaigns last week.
The study also revealed that the number of references to Christmas included in the messages “essentially” doubled on figures for seven days earlier, which demonstrates that many firms are beginning to focus the attention of consumers on festive issues.
Read Full Story: www.businessstrata.com
OC Says: I wondered whether to hold this back a day until Thursday itself but felt we should strike while the iron is hot. If Thursday really is the best day as the research claims, I can at least do the decent thing and give you 24 hours to plan your approach for your next campaign!
Posted in News | Tagged: Business, Christmas, email marketing, marketing campaigns | 1 Comment »