Orbell Communications

Communicating Your Message

Posts Tagged ‘marketing campaigns’

Design, Copywriting and Marketing services at a fee YOU set!

Posted by jorbell on September 26, 2010

Many companies in these troubled economic times are finding it increasingly difficult to advertise their products and services effectively due to rising operating costs. The temptation is to try and save money by doing it yourself but this can be a false economy as any marketing strategy needs to be carefully considered to ensure it achieves the maximum impact. In an offer designed to give your business the best chance of success I am offering my services in a special ‘try before you buy’ way.

Here’s the marketing spiel…

Do you have a job or task which you want taking off your hands? Has it been sat there for weeks or months just gathering dust? What would you give to just to get it out of the way so you can move forward again.

Do you need a logo creating or a leaflet designed? What about some advertising or brochure copy? Maybe you need assistance with social networking strategy or someone to review your website who will see it with fresh eyes?

Basically I will undertake any project for you and will do it for whatever you think it is worth. If you don’t feel what I have done is right for you or your business then you can decide to pay nothing. It’s that simple.

HotLINX22 cover

HotLINX issue 22 - Download available now

You can see an example of my work by downloading a copy of the company magazine I design and write for.

Two decades of design and marketing experience is at your disposal. You – or any of your friends and associates for that matter – could be about to net yourself a bargain! Just use the contact me facility at the top of the page to put in your request.

Offer available until the 24 October 2010.

Posted in branding, Business, communications, Design, Marketing, public relations, social networking, Writing | Tagged: , , , , , , , , , , , , , , , , , | Leave a Comment »

Using offline media to drive online sales

Posted by jorbell on June 28, 2010

Online marketing is on the increase and it is a trend that can only continue. What does this mean for more traditional forms marketing such as direct mail for instance? Well, according to Janet Holian, chief marketing officer of VistaPrint, it still has its place and it’s hard to disagree. Janet has identified seven key reasons why offline media should still play an important part of any marketer’s armoury.

This  article appears in full on Bytestart, the Small Business Portal website.

Using offline media to drive online sales

With the increase of email saturation, offline media used alongside email marketing can be a valuable tool to help drive a high-ROI on online sales.

Whether you’re trying to acquire new customers or retain existing ones, there are several critical components to a direct marketing campaign that must be considered to ensure its success as an online traffic driver.

  1. Read the rest of this entry »

Posted in Advice from the Web, Business, communications, Marketing, Online | Tagged: , , , , , , | Leave a Comment »

Video email marketing to become more popular in 2010

Posted by jorbell on March 2, 2010

Original article: www.thomsonlocal.com

Marketers will make greater use of video email in the coming year, according to new research.

A study conducted by Implix highlighted that 64 per cent of marketing professionals questioned will use the medium in 2010, up from 12 per cent in 2009, reports Media Post.

It was also revealed that almost two-thirds (65 per cent) of marketers think using video emails can have a moderate or significant influence on conversion rates, while half think video emails can increase click-through rates and drive customers onto landing pages.

Read full story

Find out more about B2B email marketing

Posted in communications, Internet, Marketing, News, Online, public relations, Research | Tagged: , , , , , , , , | Leave a Comment »

An Inconvenient PR Truth – the fight against PR spam

Posted by jorbell on February 5, 2010

When preparing press releases it is important to consider very carefully your target market and whether you are reaching them via the right channels. It is easy to think that swamping the industry news sites with your release will yield results but this is nothing more than a hit and hope strategy and it’s technically a form of spamming. It’s like throwing mud and hoping that at least some of it sticks.

I have to admit this is something that is can be difficult to get right. However, as so many organisations issue their press releases in this way it becomes a deluge with the net result that editors are less inclined to give your message a chance. A sure way to annoy them is to waste their time by providing irrelevant information.

Only this week a new campaign has been launched against this kind of PR spam by agency Realwire. A website, An Inconvenient PR Truth, has been set up to highlight the problem and has received strong support within the industry.

Read the rest of this entry »

Posted in Advice from the Web, Business, communications, Internet, Marketing, News, Online, public relations | Tagged: , , , , , , , , | 1 Comment »

Don’t just read the news, plunder it!

Posted by jorbell on February 1, 2010

There has never been a time in history in which news is more readily available. Forgetting traditional newspapers and magazines for moment we have television, radio, Internet and simple word of mouth but this barely scratches the surface as to what is available.

In the online world there are dedicated news websites, specialist industry forums, comment through blogs and the growing impact of social networking which makes certain news stories almost inescapable. It can be overwhelming if we take this information at face value but how we digest the detail could yield a host of different business opportunities.

What I encourage readers to do is once you’ve understood the message of a story is to go back and look for those opportunities. Would the writer be a useful contact or is there a person or organisation in the article itself be worth speaking to?

No? Look a bit deeper. Does it mention an event you could attend or a shortage in equipment or skills that could be solved by your involvement?

Maybe not. What else is happening then? Is a company implementing a campaign that you could adapt for your own purposes? Is there an emerging market you haven’t considered before?

It doesn’t have to be specific to your market but could be a simple story in your local free paper. Make a point of trying to find the opportunity in every article on a single page even if most are unworkable. What it does is make the brain think a bit differently to the norm and as a result the big chance may just come your way.

Posted in Blogging, branding, Business, communications, Internet, Marketing, News, newsletters, Publicity, social networking, Writing | Tagged: , , , , , , , , , , , , , | 2 Comments »

How to Build a Social Media Campaign

Posted by jorbell on December 6, 2009

Article originally from www.businessweek.com

Good marketers see the value of developing a presence where their audience already gathers, whether online or at the shopping mall

By Hilary JM Topper

Social media is all about sparking conversation, not just online, but offline too. Done well, social media draws us in, delights us, and even offers glimpses of the future. These dynamics overlap into the real world, as people go about their daily business. Companies that understand this and interact with their market at every opportunity—both on the Web and face to face—get the most from their marketing campaigns. And they help to further imprint their brand on the public.

Below are some suggestions to help jump-start a successful social media platform.

  • Keep it interesting
  • Be consistent
  • Comb the Web for free market research
  • Stay relevant

Hilary JM Topper is the author of Everything You Ever Wanted to Know About Social Media, but were afraid to ask….

Read full story

Posted in Business, communications, Internet, Marketing, Publicity, Research, social networking | Tagged: , , , , | Leave a Comment »

OC Site Update #3

Posted by jorbell on November 12, 2008

The Orbell Communications site updates section seems to be one of the busiest categories at the moment largely due to the number of alterations I have been making to the layout and the new content I’ve been adding.

To start with another news item was added on the topic of email marketing. Research on the Retail Email Blog claims that Thursday is the most popular day to begin a new campaign.

Also added is a new Podcast feature which uses text recognition software from Odiogo to turn my OC posts into audio files. Please subscribe to the OC podcasts which can be downloaded onto many platforms such as iTunes.

This was a fascinating exercise and I really recommend you experiment with it as it is a free service and the whole set up process was very straightforward. If only all instructions were this simple.

Posted in OC Site Updates | Tagged: , , , | Leave a Comment »

Thursday ‘the most popular day to send email marketing’

Posted by jorbell on November 11, 2008

From Adfero

New research has revealed that Thursday is generally the most popular day to send email marketing.

According to figures released on the Retail Email Blog, the day was found to be the one when most growing businesses sent off campaigns last week.

The study also revealed that the number of references to Christmas included in the messages “essentially” doubled on figures for seven days earlier, which demonstrates that many firms are beginning to focus the attention of consumers on festive issues.

Read Full Story: www.businessstrata.com

OC Says: I wondered whether to hold this back a day until Thursday itself but felt we should strike while the iron is hot. If Thursday really is the best day as the research claims, I can at least do the decent thing and give you 24 hours to plan your approach for your next campaign!

Posted in News | Tagged: , , , | 1 Comment »