Orbell Communications

Communicating Your Message

Posts Tagged ‘online marketing’

Design, Copywriting and Marketing services at a fee YOU set!

Posted by jorbell on September 26, 2010

Many companies in these troubled economic times are finding it increasingly difficult to advertise their products and services effectively due to rising operating costs. The temptation is to try and save money by doing it yourself but this can be a false economy as any marketing strategy needs to be carefully considered to ensure it achieves the maximum impact. In an offer designed to give your business the best chance of success I am offering my services in a special ‘try before you buy’ way.

Here’s the marketing spiel…

Do you have a job or task which you want taking off your hands? Has it been sat there for weeks or months just gathering dust? What would you give to just to get it out of the way so you can move forward again.

Do you need a logo creating or a leaflet designed? What about some advertising or brochure copy? Maybe you need assistance with social networking strategy or someone to review your website who will see it with fresh eyes?

Basically I will undertake any project for you and will do it for whatever you think it is worth. If you don’t feel what I have done is right for you or your business then you can decide to pay nothing. It’s that simple.

HotLINX22 cover

HotLINX issue 22 - Download available now

You can see an example of my work by downloading a copy of the company magazine I design and write for.

Two decades of design and marketing experience is at your disposal. You – or any of your friends and associates for that matter – could be about to net yourself a bargain! Just use the contact me facility at the top of the page to put in your request.

Offer available until the 24 October 2010.

Posted in branding, Business, communications, Design, Marketing, public relations, social networking, Writing | Tagged: , , , , , , , , , , , , , , , , , | Leave a Comment »

Online marketers ‘should integrate a range of channels’

Posted by jorbell on March 19, 2010

Article source: Thomson Local

Direct marketing executives can enhance their online campaigns by integrating a range of platforms, an expert has said.

Dan Forootan, president of EZ Publishing, wrote for Smart Biz that marketers should take account of the fact that people receive digital messages through a variety of channels.

To do this, businesses can combine social media, mobile and email marketing campaigns, he said.

Mr Forootan noted that both email and mobile marketing offer particularly direct forms of one-to-one communication with potential clients.

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Posted in Business, communications, Internet, Marketing, Online, social networking | Tagged: , , , , , , , , , | 1 Comment »

Social Media World Forum – Olympia, London

Posted by jorbell on March 15, 2010

You can tell when the latest online phenomenen has really taken off when it inspires a multitude of conferences and trade shows for businesses to try to sell us something to enable us to use it better. There’s nothing wrong with that which is why I shall I be presenting myself at the Social Media World Forum registration desk at London Olympia for my delegate badge tomorrow morning.

Unlike a lot of shows I’ve attended recently I’m holding out high hopes for this one as the event program looks excellent. A wide variety of content to cover the multitude of uses of social networking and I’m particularly looking forward to seeing Adam Parker of online PR agency Realwire present his workshop, The Press Release for an Online World or “Meatball Sundae”. This will look at the social media news release, who’s using them and how they can benefit PR and search engine optimisation (SEO). I know Adam personally so I know it will be excellent though I’m not so sure about his catering judging by that title!

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Posted in Blogging, branding, Business, events, Internet, Marketing, Online, social networking | Tagged: , , , , , , | 2 Comments »

Internet marketing spend to overtake print

Posted by jorbell on March 10, 2010

The following article on marketing spend on print and Internet advertising particularly interested me as the majority of career has been in the print arena. This day had to come but it will be interesting to see where it all eventually leads. Can you ever imagine a time without books, magazines and newspapers? Not yet certainly but when we consider the rate of technological advancement, we may find a true paperless world here sooner than we think.

Original article: www.thomsonlocal.com

Internet-based marketing spend is set to overtake print advertising for the first time this year, it has been claimed.

Spend on digital advertising – which includes email marketing – will reach almost £80 billion this year and edge ahead of traditional newspaper and magazine advertising spend.

The research, conducted by publishing specialist Outsell, which surveyed more than 1,000 US businesses about their digital marketing budgets, showed that search engine marketing and webinars would play a part in boosting online advertising budgets.

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Posted in books, Business, Internet, Marketing, News, Online, Research | Tagged: , , , , , , , | 1 Comment »

Video email marketing to become more popular in 2010

Posted by jorbell on March 2, 2010

Original article: www.thomsonlocal.com

Marketers will make greater use of video email in the coming year, according to new research.

A study conducted by Implix highlighted that 64 per cent of marketing professionals questioned will use the medium in 2010, up from 12 per cent in 2009, reports Media Post.

It was also revealed that almost two-thirds (65 per cent) of marketers think using video emails can have a moderate or significant influence on conversion rates, while half think video emails can increase click-through rates and drive customers onto landing pages.

Read full story

Find out more about B2B email marketing

Posted in communications, Internet, Marketing, News, Online, public relations, Research | Tagged: , , , , , , , , | Leave a Comment »

Some basic Tips for those new to Twitter

Posted by jorbell on January 20, 2010

More and more people are using Twitter in a business context these days to help promote products and services. No longer is it just being considered as a banal method of telling friends and family what you had for dinner but a genuine bona fide communication tool.

Personally I have three Twitter accounts. One is for my employer for general announcements and information with a second personal work account too for more general industry chat. The third one is my own which is mostly used for my own purposes such as promoting blog posts from this site. It will be through this account I shall explain a few of the techniques you can use if you are new to Twitter.

I felt I should make ‘the new to Twitter’ clear as this is not meant to be for the regular users who have figured out how to use the thing. This is for those who may have set up an account and seen absolutely no benefit thus far. There are several reasons why this may be the case and I will come to those shortly.

So let’s take a look at my Twitter page: http://twitter.com/jeremyorbell

At the time of writing I have over 1000 followers and I am following a good deal more than that. For my own purposes I could argue that my list people I follow has become too long but that is a discussion for another time. Where I benefit is having a significant number of followers who I can update on a range of topics whether directly related to my work or my marketing and communications blog.

Twitter is unfortunately not immune to the world of spam and I often see new followers who are there for completely spurious reasons. Without wanting to get too negative at the start I will cover why it’s important to keep a check on your followers in a later blog post and concentrate on how you develop your page in the short term.

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Posted in Business, communications, Internet, Marketing, Online, Online services, social networking | Tagged: , , , , , , , , , , | 5 Comments »

Survey says Online Marketing is Key to Success

Posted by jorbell on November 27, 2009

Written by Resources for Entrepreneurs Staffwww.gaebler.com

Published: 11/18/2009

SMBs plan to increase use of internet marketing in 2010.

It may not come as surprising news for small business owners that most entrepreneurs report internet marketing will dominate future sales campaigns. A new survey from Vertical Response reveals that 74.1 percent of SMB owners plan to increase their use of email marketing in 2010.

The low-cost social media and online marketing is proving its worth to small businesses in these economic times as 96.2 percent of respondents say they will be using internet marketing in 2010. SMBs will increasingly rely on search engines such as Google, Yahoo, and Bing next year as 86.2 percent will continue to use or implement search engine marketing.

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Posted in Internet, Marketing, Online, Research, social networking | Tagged: , , , , , , | 7 Comments »

Businesses that blog get 55% more visitors

Posted by jorbell on November 2, 2009

From FurlongPR

Based on a survey in August of 1500 businesses by Hubspot, those that blogged had 55% more visitors, 97% more inbound links and 434% more indexed pages.

Most businesses accept, even if they don’t anticipate these sort of figures, that a blog will revolutionise their static corporate website, but trying to get momentum for that internally can be a trying business. Who’s going to write it, what will it look like, who’s going to build it.

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Posted in Blogging, branding, Business, Marketing, Publicity, Research, social networking | Tagged: , , , , , , , , , , , , | 1 Comment »

Twitter and Facebook aid small firms

Posted by jorbell on October 16, 2009

From www.bbc.co.uk

By Claire Prentice
New York

It is the 21st century equivalent of word of mouth.

From mom and pop diners to cupcake shops to technology start-ups, small business owners across America have been thrown an unexpected lifeline in the midst of the recession by social networking sites.

Companies that have jumped on the Twitter and Facebook bandwagon are reporting a surge in customers while others struggle. With minimal marketing budgets available to many small businesses, social networking sites offer a quick and, more importantly, free means of promoting their wares to a global audience. In the face of stiff competition and a global economic downturn, it is a route more and more companies are going down.

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Posted in Business, Internet, Online, Publicity, social networking, Trends | Tagged: , , , , , , , , , , | 3 Comments »

Twitter can breathe life into older content

Posted by jorbell on July 30, 2009

Yesterday afternoon I made four Twitter posts which listed all the external organisations featured in each of the last four issues of the LINX magazine, HotLINX. Each one included a link to the respective PDF they featured in. The result of this communication went well thanks largely to users interested in Extreme Networks.

Extreme featured in HotLINX17 which was published back in February and one of my followers saw my Tweet and decided then to re-Tweet it for their followers. This in turn was re-Tweeted again by further users. In total it was posted nine times resulting in 50 additional downloads inside an hour. This has led to me gaining new followers and our magazine gaining a wider readership.

The message is clear – there are people out there who are interested in what we are saying in the LINX magazine but if they don’t know about it, they can’t do anything about that information. If they are given the choice they can at least decide how to react to it.

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Posted in Internet, Marketing, Online services, Publicity, social networking, Trends | Tagged: , , , , , , , , , | 1 Comment »