Posted by jorbell on April 17, 2010
Attracting and keeping customers is important to any business and it’s even more so in an economic downturn. Eleven experts discuss a number ideas on what small businesses can do to boost a loyal customer base.
How to Create Fiercely Loyal Customers Close to You
By Staci Wood on www.smallbiztrends.com
Recently, our very own Anita Campbell hosted an online webinar titled, “Loco for Local: Get Fiercely Loyal Customers Close to You,” sponsored by Intuit. Anita shared tips she’d requested from a panel of 11 small business experts on how to get loyal customers close to you and your business.
Each of the panel experts contributed several valuable tips and suggestions and the webinar was packed full with useful information.
Read complete article
Posted in Business, communications, Customer Service, Marketing, public relations | Tagged: advertising, Business, communication, Marketing, public relations, small business | 1 Comment »
Posted by jorbell on March 3, 2010
Last week I wrote and issued a press release on behalf of the London Internet Exchange (LINX). The story was about how one particular LINX member, Bhutan Telecom, had achieved such success since joining the exchange in 2008 that it had to significantly upgrade its network capacity.
The reason I mention this is not because of the topic itself but more on how it was reported in the trade press. Many news sites publish news stories word-for-word from the original press releases and it seems noticeable that a journalistic spin is becoming a little harder to find these days. Personally I’d rather see comment and debate on an announcement we’ve made even if it leaves you open to misinterpretation.
Whenever I see one of our press releases presented with a new title I expect to the content to be different too. It doesn’t always apply but more often than not it does. When it isn’t it’s disappointing but I can live with it. What disappoints me more is if an article has a byline with a journalists name when it is not their own work.
Read the rest of this entry »
Posted in Business, communications, Internet, Marketing, Online, public relations, Publicity, Writing | Tagged: Business, communication, copywriting, Internet, journalism, public relations, Publicity, Writing | 1 Comment »
Posted by jorbell on March 2, 2010
Original article: www.thomsonlocal.com
Marketers will make greater use of video email in the coming year, according to new research.
A study conducted by Implix highlighted that 64 per cent of marketing professionals questioned will use the medium in 2010, up from 12 per cent in 2009, reports Media Post.
It was also revealed that almost two-thirds (65 per cent) of marketers think using video emails can have a moderate or significant influence on conversion rates, while half think video emails can increase click-through rates and drive customers onto landing pages.
Read full story
Find out more about B2B email marketing
Posted in communications, Internet, Marketing, News, Online, public relations, Research | Tagged: Business, communication, email marketing, Internet, marketing campaigns, online marketing, public relations, statistics, YouTube | Leave a Comment »
Posted by jorbell on February 28, 2010
By Doriano “Paisano” Carta
Article original featured on webworkerdaily.com
Sometimes it’s good to get feedback straight from the horse’s mouth — namely, your customers and clients. But doing so via email can be a pain to organize and manage; that’s why the five solutions in this post can be useful if you want to get feedback about your products, services or even your organization in general.
All of the tools covered here centralize the data, and allow visitors to see the feedback that’s been shared already, thus avoiding the headaches involved with dealing with duplicate entries. They also gives everyone an at-a-glance overview of the things that others are thinking and feeling. They benefit your public relations and give your customers a platform to communicate with your firm: a win-win scenario.
Read Full Article
Posted in Advice from the Web, Business, communications, Internet, Marketing, Online services | Tagged: Business, communication, feedback, Marketing, public relations, terchnology | Leave a Comment »
Posted by jorbell on February 5, 2010
When preparing press releases it is important to consider very carefully your target market and whether you are reaching them via the right channels. It is easy to think that swamping the industry news sites with your release will yield results but this is nothing more than a hit and hope strategy and it’s technically a form of spamming. It’s like throwing mud and hoping that at least some of it sticks.
I have to admit this is something that is can be difficult to get right. However, as so many organisations issue their press releases in this way it becomes a deluge with the net result that editors are less inclined to give your message a chance. A sure way to annoy them is to waste their time by providing irrelevant information.
Only this week a new campaign has been launched against this kind of PR spam by agency Realwire. A website, An Inconvenient PR Truth, has been set up to highlight the problem and has received strong support within the industry.
Read the rest of this entry »
Posted in Advice from the Web, Business, communications, Internet, Marketing, News, Online, public relations | Tagged: advertising, Business, communication, Marketing, marketing campaigns, press releases, public relations, Publicity, raising awareness | 1 Comment »
Posted by jorbell on November 7, 2008
Two recent elections here and the mega-election south of the border have exposed Canadians to more than their fair share of negative messages. And many marketing and political experts have shared their views of negative advertising.
Does it work or doesn’t it?
Is there a lesson to be learned from political advertisers if you own a small business? When should you play the nice card versus the bully card? Is bullying in business even an acceptable practice?
Read Full Story: thechronicleherald.ca
Posted in News | Tagged: Marketing, public relations, small business | Leave a Comment »