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Posts Tagged ‘Relax’

Frankie Say…Marketing! (Part 2)

Posted by jorbell on December 22, 2009

It’s just been revealed that the CD single of the recently remixed single Relax by Frankie goes to Hollywood has been cancelled. This follows the complete withdrawal of a planned release of The Power of Love for the Christmas market.

These two tracks were being used to promote a retrospective collection for the band called Frankie Say Greatest which was launched last month. While the album made the Top 30 in the UK, download sales of Relax were so poor it did not even make the Top 100.

A few weeks ago I added my first Frankie Say…Marketing! blog post on the methods being used to promote this set and made a few predictions on how well it would do. It turned out I was way off the mark.

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Frankie say…Marketing!

Posted by jorbell on October 12, 2009

The 1980s pop group, Frankie goes to Hollywood, are back in the public eye with a remix of their classic track, Relax, and a new Best of collection called Frankie Say Greatest.

The marketing for this has been interesting. It has come on the back of the Virgin TV advert and commemorates the 25th anniversary of the bands debut album, Welcome to the Pleasuredome. Singer Holly Johnson’s solo albums are now all available to download online for the first time with physical CD reissues planned for next month I understand.

A few weeks ago there was a teaser campaign with Frankie Say Coming posters across London and last month the Frankie Say T-Shirt was the focus of 25 years of British fashion design. Not only that, CD promos of 11 remixes of Relax have been circulating and unsurprisingly these tracks can now be found on the net. This was always likely but is it all a ploy by generate interest? If that was the case it has certainly worked.

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