Orbell Communications

Communicating Your Message

Posts Tagged ‘social networking’

Bad news for Yellow Pages and printed directories following new research

Posted by jorbell on October 16, 2010

Traditionally, one of the first places new businesses advertise themseleves has been in classified sections in newspapers and in trade directories such as Yellow Pages. It makes sense, right? Truth is commerce is changing, and where once potential customers would look in printed media for service providers, people now generally are looking online for this information first. The company website is the obvious place to start plus social networking sites such as Twitter and Facebook where you can often find up to the minute offers.

Yellow Pages have adapted and do have an online presence in yell.com and I’m sure that will continue perform well. However, the days of the printed directory look to be numbered especially after the results of a recent survey from Vistaprint.

Article source: www.smallbusinesssem.com

Small Biz Marketing: More Bad News for Yellow Pages

By Matt McGee

It’s not quite “breaking news” anymore is it? No, but here are more troubling statistics for the yellow pages and, specifically, their status as a marketing venue for small businesses: According to a recent survey of “micro-businesses” conducted by Vistaprint, two-thirds of respondents have “no interest” in marketing via the yellow pages, and only 11% say they plan to use it in the future.

Read article in full

Posted in Business, communications, Internet, Online, Research, social networking | Tagged: , , , , , | 3 Comments »

Facebook Fan Pages

Posted by jorbell on October 7, 2010

A couple of weeks ago I created a Facebook fan page for HotLINX magazine, a publication I design and edit for the London Internet Exchange. While part of reason for doing this was vanity I also recognised that there was potentially a lot to be gained by adding this facility to LINX social networking activity.

Now, HotLINX is quite a specialised magazine which is aimed primarily at its ISP members peering Internet traffic at the LINX exchange but it does also try to reflect some of the broader Internet industry issues such as government regulation. As a quarterly publication it is inevitable that not every article feature up to the minute news so I wanted to introduce a way of publishing related material that kept the HotLINX name in the consciousness of its stakeholders.

Facebook has two networking types: The Facebook group and the Facebook fan page. As I’ve already stated I went for the fan page which I felt better suited my needs though that will not necessarily apply to you. Rather than go into the differences in-depth I’d like to refer you to the Search Engine Journal site which actually carried out some detailed research into the two services. You can read about the findings on their Facebook Group vs Facebook Fan Page: What’s Better? page.

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Posted in communications, Internet, Marketing, Online, Online services, Publicity, Research, social networking | Tagged: , , , , , , , , , , | 1 Comment »

Design, Copywriting and Marketing services at a fee YOU set!

Posted by jorbell on September 26, 2010

Many companies in these troubled economic times are finding it increasingly difficult to advertise their products and services effectively due to rising operating costs. The temptation is to try and save money by doing it yourself but this can be a false economy as any marketing strategy needs to be carefully considered to ensure it achieves the maximum impact. In an offer designed to give your business the best chance of success I am offering my services in a special ‘try before you buy’ way.

Here’s the marketing spiel…

Do you have a job or task which you want taking off your hands? Has it been sat there for weeks or months just gathering dust? What would you give to just to get it out of the way so you can move forward again.

Do you need a logo creating or a leaflet designed? What about some advertising or brochure copy? Maybe you need assistance with social networking strategy or someone to review your website who will see it with fresh eyes?

Basically I will undertake any project for you and will do it for whatever you think it is worth. If you don’t feel what I have done is right for you or your business then you can decide to pay nothing. It’s that simple.

HotLINX22 cover

HotLINX issue 22 - Download available now

You can see an example of my work by downloading a copy of the company magazine I design and write for.

Two decades of design and marketing experience is at your disposal. You – or any of your friends and associates for that matter – could be about to net yourself a bargain! Just use the contact me facility at the top of the page to put in your request.

Offer available until the 24 October 2010.

Posted in branding, Business, communications, Design, Marketing, public relations, social networking, Writing | Tagged: , , , , , , , , , , , , , , , , , | Leave a Comment »

Q: How can I successfully promote my brand?

Posted by jorbell on September 8, 2010

An often asked question asked by small businesses owners starting out is that of how best to promote their brand. This is very important because you can have the best product or service offering in the World but if no-one knows about it or what it stands for, no-one is going to buy it. Your brand is more than just about what you are selling because it is the personality of the company. Is it exclusive and aspirational or more about simple good value?

Marc Barber, editor of www.SmallBusiness.co.uk, looks at the different brand promotion options below…

Q: How can I successfully promote my brand?

The first thing to do is decide what you want to say about yourself, your product and your business. If you do not know, how can your customers? But knowing the message is not the end of the story. You have to decide who to send it to and how you are going to do it. If your message is not received loud and clear, your customers will not understand why they should buy from you or what it is they are getting. If they do not know the reason for buying, there will be no sales; if they have the wrong reason for buying, there will be dissatisfaction.

If you do not manage to communicate effectively the benefits of your product or service, your business will fail. The message, and getting it across, is crucial. Broadly, marketing is all about getting your message across. But marketing can be an expensive habit if it is undirected, too ethereal and without a clear purpose. Small businesses need to market, but more and more the marketing should be focused on generating direct responses, on building communications with your target group of customers rather than broad-brush image generation.

For more areas to look at when promoting your brand, read the full article.

Posted in branding, Business, communications, Marketing, Publicity, social networking | Tagged: , , , , , , , , | Leave a Comment »

“You are a boring man” – example of questionable customer service

Posted by jorbell on March 23, 2010

I was in the main Peterborough Post Office yesterday and I was told that I was “a boring man” for not wanting a credit card or travel insurance. I can take a joke but I’d rather not be called “boring” by counter staff for not purchasing services I neither want nor need. It doesn’t bother me that much as it was supposed to be a joke but it’s a good example of how not to deal with customers – it lacks professionalism.

I decided to Twitter about it to see how long it takes for them to say anything to pacify someone badmouthing their organisation. After four similar tweets to @PostOfficeUK with no resposne I sent one to @RoyalMail who at least got back to me.

@RoyalMail Hi…sorry to hear about your experience, and trust that my colleagues @PostOfficeUK will be interested to hear about this.

I’ve heard nothing since.

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Posted in Blogging, Business, Customer Service, Personal Blog, public relations, social networking | Tagged: , , , , , , | Leave a Comment »

Online marketers ‘should integrate a range of channels’

Posted by jorbell on March 19, 2010

Article source: Thomson Local

Direct marketing executives can enhance their online campaigns by integrating a range of platforms, an expert has said.

Dan Forootan, president of EZ Publishing, wrote for Smart Biz that marketers should take account of the fact that people receive digital messages through a variety of channels.

To do this, businesses can combine social media, mobile and email marketing campaigns, he said.

Mr Forootan noted that both email and mobile marketing offer particularly direct forms of one-to-one communication with potential clients.

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Posted in Business, communications, Internet, Marketing, Online, social networking | Tagged: , , , , , , , , , | 1 Comment »

Reasons to Leave Twitter

Posted by jorbell on March 16, 2010

After attending the Social Media World Forum today at Olympia in London I decided to check out what people were saying about the event by clicking on the official Twitter hashtag topic, #SMWF. If that last sentence doesn’t make any sense let me explain…

Twitter hashtags are used to bring all posts on a particular topic in a single feed. Under normal circumstances it would involve real words such as #marketing or #socialnetworking but in the above example it has used an acronym. If you haven’t realised yet #SMWF stands for Social Media World Forum and this trend topic has been used in many different ways over the course of the two day event.

Some people have commented in real time during the workshops and seminars while others have posted questions for panel sessions. Others have spoken on what has been going on during the exhibition and at the post-event social gatherings. One such posting was of a blog which actually wasn’t connected to the event whatsover yet was retweeted many times by people who attended the event.

The blog in question was titled The Reasons I’m Leaving Twitter… which gave the following introduction:

I just deleted my Twitter account. It had over 25,000 followers. Here’s why…

About a year ago, I really loved Twitter. It was a lot of fun and it was great for communicating with people and for getting into all sorts of discussions. But as Twitter has grown, it’s become full of NOISE. Even, though, my follower count has risen, the response to my tweets has been on a steady decline. The reason is simple…

There’s just more and more noise on Twitter. People are following so many people that single tweets are easily missed in someone’s timeline. I’ve confirmed this decline with many other Twitter users. And it’s only going to get worse.

I won’t say anymore because all is not as it seems. The post was designed to spark debate and it has certainly done that on Twitter. Read on to find out more.

Posted in Blogging, events, social networking | Tagged: , , , | 1 Comment »

Social Media World Forum – Olympia, London

Posted by jorbell on March 15, 2010

You can tell when the latest online phenomenen has really taken off when it inspires a multitude of conferences and trade shows for businesses to try to sell us something to enable us to use it better. There’s nothing wrong with that which is why I shall I be presenting myself at the Social Media World Forum registration desk at London Olympia for my delegate badge tomorrow morning.

Unlike a lot of shows I’ve attended recently I’m holding out high hopes for this one as the event program looks excellent. A wide variety of content to cover the multitude of uses of social networking and I’m particularly looking forward to seeing Adam Parker of online PR agency Realwire present his workshop, The Press Release for an Online World or “Meatball Sundae”. This will look at the social media news release, who’s using them and how they can benefit PR and search engine optimisation (SEO). I know Adam personally so I know it will be excellent though I’m not so sure about his catering judging by that title!

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Posted in Blogging, branding, Business, events, Internet, Marketing, Online, social networking | Tagged: , , , , , , | 2 Comments »

Design, copywriting and marketing services available – YOU set the fee!

Posted by jorbell on March 12, 2010

NEW OFFER FOR AUTUMN 2010

How about this for an offer? Up until the end of March September 2010 I am offering up to 5 hours of design, writing and marketing time per person at whatever price you want it to be!

Do you have a job or task which you want taking off your hands? Has it been sat there for weeks or months just gathering dust? What would you give to just to get it out of the way so you can move forward again.

Why am I doing this? Well, why not? There’s honestly no hidden agenda so what do you have to lose?

Take a look at my About page profile and other blog entries – is there anything there that you feel you could tap into that would make life a little easier for you? Do you need a logo creating or a leaflet designed? What about some advertising or brochure copy? Maybe you need advice on social networking or someone to review your website who will see it with fresh eyes?

In summary I am offering up to 5 hours of my time for a fee that YOU decide. You don’t even need to pay up front. What you pay will be the price that you think the work is worth. Come on, what do you have to lose?

If you have such a task in mind or any questions please use my Contact Me page to get in touch – I’ll be happy to help in any way I can.

Posted in branding, Design, Marketing, social networking, Writing | Tagged: , , , , , | Leave a Comment »

Careering ahead: a look at recruitment and the job hunting process

Posted by jorbell on March 5, 2010

Earlier this week I was invited to join a group called Jobcoach set up by Jobcentre Plus on the business networking site, LinkedIn. The aim of Jobcoach  is to bring together a range of professionals from different industries to offer recruitment advice for fellow professionals. graduates and school leavers. There has been lots of great feedback and debate so I thought I would cover some of the topics discussed and make my comments available for readers to view here.

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Posted in Business, career, employment, Internet, Marketing, social networking | Tagged: , , , , , , , , , , , , | 4 Comments »