Posted by jorbell on March 10, 2010
The following article on marketing spend on print and Internet advertising particularly interested me as the majority of career has been in the print arena. This day had to come but it will be interesting to see where it all eventually leads. Can you ever imagine a time without books, magazines and newspapers? Not yet certainly but when we consider the rate of technological advancement, we may find a true paperless world here sooner than we think.
Original article: www.thomsonlocal.com
Internet-based marketing spend is set to overtake print advertising for the first time this year, it has been claimed.
Spend on digital advertising – which includes email marketing – will reach almost £80 billion this year and edge ahead of traditional newspaper and magazine advertising spend.
The research, conducted by publishing specialist Outsell, which surveyed more than 1,000 US businesses about their digital marketing budgets, showed that search engine marketing and webinars would play a part in boosting online advertising budgets.
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Posted in books, Business, Internet, Marketing, News, Online, Research | Tagged: advertising, Business, direct marketing, email marketing, magazines, Marketing, online marketing, statistics | 1 Comment »
Posted by jorbell on March 2, 2010
Original article: www.thomsonlocal.com
Marketers will make greater use of video email in the coming year, according to new research.
A study conducted by Implix highlighted that 64 per cent of marketing professionals questioned will use the medium in 2010, up from 12 per cent in 2009, reports Media Post.
It was also revealed that almost two-thirds (65 per cent) of marketers think using video emails can have a moderate or significant influence on conversion rates, while half think video emails can increase click-through rates and drive customers onto landing pages.
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Find out more about B2B email marketing
Posted in communications, Internet, Marketing, News, Online, public relations, Research | Tagged: Business, communication, email marketing, Internet, marketing campaigns, online marketing, public relations, statistics, YouTube | Leave a Comment »
Posted by jorbell on January 13, 2010
Article Source: www.smallbusiness.co.uk
Small businesses expect stronger trading conditions this year, according to a poll from SmallBusiness.co.uk.
Some 67 per cent of SMEs expect business to improve in 2010 and of those 16 per cent say conditions have already got better.
Frank O’Callaghan, owner of gift shop Humbugs of Towcester, says: ‘I feel a lot calmer. There’s not going to be any more explosions or banks failing. Christmas was really great compared to last year. We were 22 per cent up.’
Aidan Ruff, co-founder of wedding businesses The Ellingham Partnership, says: ‘This year looks to be a really good one. We’re already almost full with bookings. But I’m not sure how much that’s to do with the economy and how much is due to having increased our budget for promotions.
‘I think we’ll start to see a recovery just as long as the government doesn’t put its boot on our back with any more taxes,’ adds Ruff.
Read Full Story: www.smallbusiness.co.uk
Posted in Business, News, Research | Tagged: Business, credit crunch, small business, statistics | 1 Comment »
Posted by jorbell on December 21, 2009
A recent survey suggests that many people in Britain are considering starting their own business. With the new year nearly upon us many more will now be looking to make a fresh start in 2010 and considering their options for the future. Are you one of them? If so, add a comment below and let us know about your plans.
UK rich in budding entrepreneurs
A significant proportion of people in the UK say they want to start their own business.
Of 2,121 adults surveyed, some 17 per cent want to launch a start-up, according to social enterprise organisation Enterprise UK. The body predicts that if one in ten of the respondents realised their ambition, it could create 1.1 million extra jobs.
Carl Schramm, president of entrepreneurial charity the Kauffman Foundation, says: “Job creation is the number one issue facing families and policymakers during this economic recession, and this study shows that new businesses and entrepreneurs are the key factor in adding new jobs.”
Full Story: www.smallbusiness.co.uk
Posted in Business, employment, Research, Working from home | Tagged: Business, career, credit crunch, employment, small business, statistics | Leave a Comment »
Posted by jorbell on September 29, 2009
By Justin Kitch
A solid web presence is essential–even for the smallest brick-and-mortar businesses.
“Call, click or visit” has been a common call to action in small-business advertising for most of the past decade. The underlying assumption, of course, is that a small business has a telephone number, a place of business open to the public and a website. While a phone is probably a given, a brick-and-mortar store may or may not exist. And odds are that a small business does not have a website.
For years I’ve quoted an old survey that said 60 percent of small business don’t have a website. But lately I began wondering if that number was still accurate. I was shocked to see that it has held steady through the first decade of this century. An April 2009 survey by The Discover Small Business Watch found that only 38 percent of small businesses with five or fewer employees even have a website. A full 62 percent remain “non adopters.” And that number has decreased only three percent since 2007, when 65 percent of small businesses were not on the web.
It continues to baffle me why any small business wouldn’t use the internet as an essential sales, marketing and customer relations tool. Establishing and maintaining a web presence is incredibly cheap and easy these days. And web advertising is much more powerful than most traditional print or broadcast advertising in that it enables the business owner to engage customers in a two-way conversation and gain valuable feedback on their products and services.
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Article source: www.entrepreneur.com
Posted in Advice from the Web, Business, Marketing | Tagged: Business, communication, Marketing, small business, statistics | 7 Comments »
Posted by jorbell on September 16, 2009
Small businesses are missing out on the benefits of business referrals, according to research by OpinionMatters on behalf of IT company Easynet Connect. The survey of 275 executives found that 81 per cent of SMEs regularly refer business but earn no financial reward in return. SMEs typically make three referrals a month, with an average value of £7,500. This amounts to £270,000 of uncompensated business referrals a year.
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Posted in Business, Research | Tagged: Business, small business, SME, statistics | Leave a Comment »