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Posts Tagged ‘statistics’

Bad news for Yellow Pages and printed directories following new research

Posted by jorbell on October 16, 2010

Traditionally, one of the first places new businesses advertise themseleves has been in classified sections in newspapers and in trade directories such as Yellow Pages. It makes sense, right? Truth is commerce is changing, and where once potential customers would look in printed media for service providers, people now generally are looking online for this information first. The company website is the obvious place to start plus social networking sites such as Twitter and Facebook where you can often find up to the minute offers.

Yellow Pages have adapted and do have an online presence in yell.com and I’m sure that will continue perform well. However, the days of the printed directory look to be numbered especially after the results of a recent survey from Vistaprint.

Article source: www.smallbusinesssem.com

Small Biz Marketing: More Bad News for Yellow Pages

By Matt McGee

It’s not quite “breaking news” anymore is it? No, but here are more troubling statistics for the yellow pages and, specifically, their status as a marketing venue for small businesses: According to a recent survey of “micro-businesses” conducted by Vistaprint, two-thirds of respondents have “no interest” in marketing via the yellow pages, and only 11% say they plan to use it in the future.

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Posted in Business, communications, Internet, Online, Research, social networking | Tagged: , , , , , | 3 Comments »

Internet marketing spend to overtake print

Posted by jorbell on March 10, 2010

The following article on marketing spend on print and Internet advertising particularly interested me as the majority of career has been in the print arena. This day had to come but it will be interesting to see where it all eventually leads. Can you ever imagine a time without books, magazines and newspapers? Not yet certainly but when we consider the rate of technological advancement, we may find a true paperless world here sooner than we think.

Original article: www.thomsonlocal.com

Internet-based marketing spend is set to overtake print advertising for the first time this year, it has been claimed.

Spend on digital advertising – which includes email marketing – will reach almost £80 billion this year and edge ahead of traditional newspaper and magazine advertising spend.

The research, conducted by publishing specialist Outsell, which surveyed more than 1,000 US businesses about their digital marketing budgets, showed that search engine marketing and webinars would play a part in boosting online advertising budgets.

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Posted in books, Business, Internet, Marketing, News, Online, Research | Tagged: , , , , , , , | 1 Comment »

Video email marketing to become more popular in 2010

Posted by jorbell on March 2, 2010

Original article: www.thomsonlocal.com

Marketers will make greater use of video email in the coming year, according to new research.

A study conducted by Implix highlighted that 64 per cent of marketing professionals questioned will use the medium in 2010, up from 12 per cent in 2009, reports Media Post.

It was also revealed that almost two-thirds (65 per cent) of marketers think using video emails can have a moderate or significant influence on conversion rates, while half think video emails can increase click-through rates and drive customers onto landing pages.

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Find out more about B2B email marketing

Posted in communications, Internet, Marketing, News, Online, public relations, Research | Tagged: , , , , , , , , | Leave a Comment »

HotLINX, the Magazine for the London Internet Exchange, is 10 Years Old This Year

Posted by jorbell on February 24, 2010

HotLINX21

HotLINX magazine

One of my tasks in recent weeks has been the co-ordination and design of the latest edition of the London Internet Exchange’s membership magazine, HotLINX. When the first edition was published in the year 2000, it was intended to be an occasional, LINX member only newsletter. Over time it has developed to become a regular quarterly publication read by stakeholders right across the Internet industry.

Articles have covered technical and regulatory news, LINX member stories, event reviews, meeting sponsor advertorials, opinion pieces and helpful ‘How to…’ guides. Recipients include LINX members, vendors, colocation providers, news agencies as well as government officials and policy makers concerned with Internet regulation.

Traditionally HotLINX contained eight pages with a print run of just a few hundred copies. Following the success of the relaunch issue in August 2008, it quickly expanded to 12 and then a 16 page format with an increased circulation of 1250 printed copies distributed to some 50 countries worldwide. Then, in November 2009, LINX commemorated its 15th anniversary with a special edition of the magazine and made all archive issues available for download, some for the very first time.

The latest issue, HotLINX21, went online at 9.45am on Thursday 18 February and, as I type, has had over 450 downloads. This has helped all downloads break the 12000 barrier since August 2007. While these are not huge figures they have been seen in the context of the target audience and the rate of growth over the past year.

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Posted in Business, communications, Design, Internet, Marketing, News, newsletters, Online, social networking, Writing | Tagged: , , , , , , , , , , , , , , , , | 2 Comments »

SMEs optimistic for year ahead

Posted by jorbell on January 13, 2010

Article Source: www.smallbusiness.co.uk

Small businesses expect stronger trading conditions this year, according to a poll from SmallBusiness.co.uk.

Some 67 per cent of SMEs expect business to improve in 2010 and of those 16 per cent say conditions have already got better.

Frank O’Callaghan, owner of gift shop Humbugs of Towcester, says: ‘I feel a lot calmer. There’s not going to be any more explosions or banks failing. Christmas was really great compared to last year. We were 22 per cent up.’

Aidan Ruff, co-founder of wedding businesses The Ellingham Partnership, says: ‘This year looks to be a really good one. We’re already almost full with bookings. But I’m not sure how much that’s to do with the economy and how much is due to having increased our budget for promotions.

‘I think we’ll start to see a recovery just as long as the government doesn’t put its boot on our back with any more taxes,’ adds Ruff.

Read Full Story: www.smallbusiness.co.uk

Posted in Business, News, Research | Tagged: , , , | 1 Comment »

UK rich in budding entrepreneurs

Posted by jorbell on December 21, 2009

A recent survey suggests that many people in Britain are considering starting their own business. With the new year nearly upon us many more will now be looking to make a fresh start in 2010 and considering their options for the future. Are you one of them? If so, add a comment below and let us know about your plans.

UK rich in budding entrepreneurs

From www.smallbusiness.co.uk

A significant proportion of people in the UK say they want to start their own business.

Of 2,121 adults surveyed, some 17 per cent want to launch a start-up, according to social enterprise organisation Enterprise UK. The body predicts that if one in ten of the respondents realised their ambition, it could create 1.1 million extra jobs.

Carl Schramm, president of entrepreneurial charity the Kauffman Foundation, says: “Job creation is the number one issue facing families and policymakers during this economic recession, and this study shows that new businesses and entrepreneurs are the key factor in adding new jobs.”

Full Story: www.smallbusiness.co.uk

Posted in Business, employment, Research, Working from home | Tagged: , , , , , | Leave a Comment »

Survey says Online Marketing is Key to Success

Posted by jorbell on November 27, 2009

Written by Resources for Entrepreneurs Staffwww.gaebler.com

Published: 11/18/2009

SMBs plan to increase use of internet marketing in 2010.

It may not come as surprising news for small business owners that most entrepreneurs report internet marketing will dominate future sales campaigns. A new survey from Vertical Response reveals that 74.1 percent of SMB owners plan to increase their use of email marketing in 2010.

The low-cost social media and online marketing is proving its worth to small businesses in these economic times as 96.2 percent of respondents say they will be using internet marketing in 2010. SMBs will increasingly rely on search engines such as Google, Yahoo, and Bing next year as 86.2 percent will continue to use or implement search engine marketing.

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Posted in Internet, Marketing, Online, Research, social networking | Tagged: , , , , , , | 7 Comments »

Businesses that blog get 55% more visitors

Posted by jorbell on November 2, 2009

From FurlongPR

Based on a survey in August of 1500 businesses by Hubspot, those that blogged had 55% more visitors, 97% more inbound links and 434% more indexed pages.

Most businesses accept, even if they don’t anticipate these sort of figures, that a blog will revolutionise their static corporate website, but trying to get momentum for that internally can be a trying business. Who’s going to write it, what will it look like, who’s going to build it.

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Posted in Blogging, branding, Business, Marketing, Publicity, Research, social networking | Tagged: , , , , , , , , , , , , | 1 Comment »

Turn Web Traffic Into Foot Traffic

Posted by jorbell on September 29, 2009

By Justin Kitch

A solid web presence is essential–even for the smallest brick-and-mortar businesses.

“Call, click or visit” has been a common call to action in small-business advertising for most of the past decade. The underlying assumption, of course, is that a small business has a telephone number, a place of business open to the public and a website. While a phone is probably a given, a brick-and-mortar store may or may not exist. And odds are that a small business does not have a website.

For years I’ve quoted an old survey that said 60 percent of small business don’t have a website. But lately I began wondering if that number was still accurate. I was shocked to see that it has held steady through the first decade of this century. An April 2009 survey by The Discover Small Business Watch found that only 38 percent of small businesses with five or fewer employees even have a website. A full 62 percent remain “non adopters.” And that number has decreased only three percent since 2007, when 65 percent of small businesses were not on the web.

It continues to baffle me why any small business wouldn’t use the internet as an essential sales, marketing and customer relations tool. Establishing and maintaining a web presence is incredibly cheap and easy these days. And web advertising is much more powerful than most traditional print or broadcast advertising in that it enables the business owner to engage customers in a two-way conversation and gain valuable feedback on their products and services.

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Article source: www.entrepreneur.com

Posted in Advice from the Web, Business, Marketing | Tagged: , , , , | 7 Comments »

SMEs receive nothing for business referrals

Posted by jorbell on September 16, 2009

From www.smallbusiness.co.uk

Small businesses are missing out on the benefits of business referrals, according to research by OpinionMatters on behalf of IT company Easynet Connect. The survey of 275 executives found that 81 per cent of SMEs regularly refer business but earn no financial reward in return. SMEs typically make three referrals a month, with an average value of £7,500. This amounts to £270,000 of uncompensated business referrals a year.

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