Orbell Communications

Communicating Your Message

Posts Tagged ‘Writing’

Design, Copywriting and Marketing services at a fee YOU set!

Posted by jorbell on September 26, 2010

Many companies in these troubled economic times are finding it increasingly difficult to advertise their products and services effectively due to rising operating costs. The temptation is to try and save money by doing it yourself but this can be a false economy as any marketing strategy needs to be carefully considered to ensure it achieves the maximum impact. In an offer designed to give your business the best chance of success I am offering my services in a special ‘try before you buy’ way.

Here’s the marketing spiel…

Do you have a job or task which you want taking off your hands? Has it been sat there for weeks or months just gathering dust? What would you give to just to get it out of the way so you can move forward again.

Do you need a logo creating or a leaflet designed? What about some advertising or brochure copy? Maybe you need assistance with social networking strategy or someone to review your website who will see it with fresh eyes?

Basically I will undertake any project for you and will do it for whatever you think it is worth. If you don’t feel what I have done is right for you or your business then you can decide to pay nothing. It’s that simple.

HotLINX22 cover

HotLINX issue 22 - Download available now

You can see an example of my work by downloading a copy of the company magazine I design and write for.

Two decades of design and marketing experience is at your disposal. You – or any of your friends and associates for that matter – could be about to net yourself a bargain! Just use the contact me facility at the top of the page to put in your request.

Offer available until the 24 October 2010.

Advertisements

Posted in branding, Business, communications, Design, Marketing, public relations, social networking, Writing | Tagged: , , , , , , , , , , , , , , , , , | Leave a Comment »

An Identical story with two different writers – “How odd”

Posted by jorbell on March 3, 2010

Last week I wrote and issued a press release on behalf of the London Internet Exchange (LINX). The story was about how one particular LINX member, Bhutan Telecom, had achieved such success since joining the exchange in 2008 that it had to significantly upgrade its network capacity.

The reason I mention this is not because of the topic itself but more on how it was reported in the trade press. Many news sites publish news stories word-for-word from the original press releases and it seems noticeable that a journalistic spin is becoming a little harder to find these days. Personally I’d rather see comment and debate on an announcement we’ve made even if it leaves you open to misinterpretation.

Whenever I see one of our press releases presented with a new title I expect to the content to be different too. It doesn’t always apply but more often than not it does. When it isn’t it’s disappointing but I can live with it. What disappoints me more is if an article has a byline with a journalists name when it is not their own work.

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Posted in Business, communications, Internet, Marketing, Online, public relations, Publicity, Writing | Tagged: , , , , , , , | 1 Comment »

HotLINX, the Magazine for the London Internet Exchange, is 10 Years Old This Year

Posted by jorbell on February 24, 2010

HotLINX21

HotLINX magazine

One of my tasks in recent weeks has been the co-ordination and design of the latest edition of the London Internet Exchange’s membership magazine, HotLINX. When the first edition was published in the year 2000, it was intended to be an occasional, LINX member only newsletter. Over time it has developed to become a regular quarterly publication read by stakeholders right across the Internet industry.

Articles have covered technical and regulatory news, LINX member stories, event reviews, meeting sponsor advertorials, opinion pieces and helpful ‘How to…’ guides. Recipients include LINX members, vendors, colocation providers, news agencies as well as government officials and policy makers concerned with Internet regulation.

Traditionally HotLINX contained eight pages with a print run of just a few hundred copies. Following the success of the relaunch issue in August 2008, it quickly expanded to 12 and then a 16 page format with an increased circulation of 1250 printed copies distributed to some 50 countries worldwide. Then, in November 2009, LINX commemorated its 15th anniversary with a special edition of the magazine and made all archive issues available for download, some for the very first time.

The latest issue, HotLINX21, went online at 9.45am on Thursday 18 February and, as I type, has had over 450 downloads. This has helped all downloads break the 12000 barrier since August 2007. While these are not huge figures they have been seen in the context of the target audience and the rate of growth over the past year.

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Posted in Business, communications, Design, Internet, Marketing, News, newsletters, Online, social networking, Writing | Tagged: , , , , , , , , , , , , , , , , | 2 Comments »

Don’t just read the news, plunder it!

Posted by jorbell on February 1, 2010

There has never been a time in history in which news is more readily available. Forgetting traditional newspapers and magazines for moment we have television, radio, Internet and simple word of mouth but this barely scratches the surface as to what is available.

In the online world there are dedicated news websites, specialist industry forums, comment through blogs and the growing impact of social networking which makes certain news stories almost inescapable. It can be overwhelming if we take this information at face value but how we digest the detail could yield a host of different business opportunities.

What I encourage readers to do is once you’ve understood the message of a story is to go back and look for those opportunities. Would the writer be a useful contact or is there a person or organisation in the article itself be worth speaking to?

No? Look a bit deeper. Does it mention an event you could attend or a shortage in equipment or skills that could be solved by your involvement?

Maybe not. What else is happening then? Is a company implementing a campaign that you could adapt for your own purposes? Is there an emerging market you haven’t considered before?

It doesn’t have to be specific to your market but could be a simple story in your local free paper. Make a point of trying to find the opportunity in every article on a single page even if most are unworkable. What it does is make the brain think a bit differently to the norm and as a result the big chance may just come your way.

Posted in Blogging, branding, Business, communications, Internet, Marketing, News, newsletters, Publicity, social networking, Writing | Tagged: , , , , , , , , , , , , , | 2 Comments »

Some basic Tips for those new to Twitter

Posted by jorbell on January 20, 2010

More and more people are using Twitter in a business context these days to help promote products and services. No longer is it just being considered as a banal method of telling friends and family what you had for dinner but a genuine bona fide communication tool.

Personally I have three Twitter accounts. One is for my employer for general announcements and information with a second personal work account too for more general industry chat. The third one is my own which is mostly used for my own purposes such as promoting blog posts from this site. It will be through this account I shall explain a few of the techniques you can use if you are new to Twitter.

I felt I should make ‘the new to Twitter’ clear as this is not meant to be for the regular users who have figured out how to use the thing. This is for those who may have set up an account and seen absolutely no benefit thus far. There are several reasons why this may be the case and I will come to those shortly.

So let’s take a look at my Twitter page: http://twitter.com/jeremyorbell

At the time of writing I have over 1000 followers and I am following a good deal more than that. For my own purposes I could argue that my list people I follow has become too long but that is a discussion for another time. Where I benefit is having a significant number of followers who I can update on a range of topics whether directly related to my work or my marketing and communications blog.

Twitter is unfortunately not immune to the world of spam and I often see new followers who are there for completely spurious reasons. Without wanting to get too negative at the start I will cover why it’s important to keep a check on your followers in a later blog post and concentrate on how you develop your page in the short term.

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Posted in Business, communications, Internet, Marketing, Online, Online services, social networking | Tagged: , , , , , , , , , , | 5 Comments »

TV Comedy and the Digital World

Posted by jorbell on December 11, 2009

Not so much a marketing and communications blog post but a comment on British situation comedy, broadcasting and how we as individuals have changed over the last generation. This was inspired by a blog post on BBC Writersroom by Michael Jacob, a leading comedy bod at the Beeb. In it he refers to a new sitcom called Big Top and says:

As is traditional with virtually every new BBC1 sitcom, Big Top has received a massive critical kicking, both in newspapers and on writers’ forums. I can never quite understand the snobbishness of aspiring comedy writers, who tend to unite in loathing any show which is popular with audiences. Two Pints and My Family spring immediately to mind.

Personally I cannot comment on this particular show as I haven’t seen it but I found what he said and the way he said it particulalrly interesting. I understand what Michael Jacob is getting at and I agree with him to a point but I think there is far more to this story than there is at first glance.

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Posted in Blogging, External Blogs, Internet, Online services, Personal Blog, Writing | Tagged: , , , , , , , , , | Leave a Comment »

Using material from other websites in your blog

Posted by jorbell on October 16, 2009

OrbellComms (OC) is here to provide a marketing and communications resource which interests and informs its readers. This why I include not only my own articles but material from other sites which I think should have a wider audience. On an earlier blog post I was asked in the comments section about permission to quote content on their own site. Personally I don’t have a problem with people doing that with copy that I have written myself just as long I’m given a name check and a back link to this blog but what if it isn’t mine?

To be clear as to what is and isn’t OC written copy, look at the top and bottom of any blog post – if it lists a persons name or the title of a website this is material I have reproduced from elsewhere. I have given credit to the authors and/or websites in every instance and provide links back to the original material. It is very important that the people who have done the work do get that acknowledgement.

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Posted in copyright, Internet, Writing | Tagged: , , , , | 2 Comments »

Communicating with yourself: Acting on your decisions

Posted by jorbell on October 6, 2009

Why are you here? On this page I mean. What was it that made you decide that you should look at this particular article over all the other thousands on the Internet?

That’s not for me to say but hopefully I can persuade you to stick around a while. It might not be as easy as it sounds because you are a free spirit – you make your own decisions and you decide what’s coming next in your life, not me.

Now think about that for a moment. Are you already wavering as to whether you should carry on reading this or not? Are you thinking that I’m wasting your time by not getting to the point? Just what is it that I’m trying to say? Well I’ll tell you: At every single moment of every waking hour you are making a choice and it is you that is in control of every one of them. It may not feel like it but it’s true.

Sure, there will be occasions when we will be placed in awkward situations by other people that we don’t want to deal with but it is us that writes the next scene. For example my boss could fire me. What would I do? I may get upset or angry or violent. I may be philosophical, rational or pleased. Hey, you always said you wanted to leave that crumby job.

Do you see what I’m saying? I’m faced with a situation, I react to it. The question is what reaction will it be?

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Posted in career, Personal Blog, Planning, Research, training, Writing | Tagged: , , , , , , , , , | Leave a Comment »

To tweet or not to tweet?

Posted by jorbell on August 28, 2009

From Marketing Week

By Simon Clift

Last week Brits crashed Twitter in their effort to defend the NHS from US critics, but is that power really of any use to brands?

Last week, I heard all the reports that the microblogging service, Twitter, shut down because so many people were “tweeting” their support of the NHS after former USA vice presidential candidate Sarah Palin called it “evil”.  This was on top of countless other stories that have been reported over the last few months showing the impact of twitter.

But I was still sceptical about its real value. So I called in my vice president of communications planning, Babs Rangaiah who seems unhealthily obsessed by it and my head of global media, Laura Klauberg who sees some of the benefits, but is also not sold on its practical daily application.  Is it the “real deal”, why is it important and how should we be using it…so here’s the transcript of those conversations! On Twitter, obviously.

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A View on TV Programming

Posted by jorbell on December 24, 2008

The BBC Trust recently launched a website to ensure that the BBC is meeting the public’s expectations by providing quality TV, radio and online services for everyone in the UK. While this initiative was primarily aimed at younger audiences, it was great that people were given the opportunity to air their views especially as the BBC is a forced subscription service.

I am particularly interested in comedy having written sketches and a pilot sitcom so I would like more emphasis on the development of new writers and programs. Endlessly replaying what is termed as classic comedy will only kill the medium if it carries on in its present form. New shows won’t get so much of a look in and the old stuff will become so over familiar in won’t be liked (as much) any more.

In the 90s the repeats weren’t at saturation level which they are now and the were broadcast at just at the right intervals. Frequent enough to enjoy but not so regularly that they become boring. Now, I’m beginning to tire of certain shows purely because I’ve seen them so much. The odd thing is that if do watch them I still laugh but I’m less inclined to even turn the show on like I used to be. “Oh no, it’s that episode again.”

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